This Photo was uploaded by co-founder Kevin Systrom's. The photo of a stray dog in Mexico was labeled 'test' and was uploaded months before launching Instagram to the public.
Instagram earns 100k users in the first week
Monthly Active Users (MAU) is defined as the number of unique users that participate actively once a month.
In order to facilitate users connecting with each other and specific products, services and categories Instagram began using the # to categorize photos and the search of photos and people.
This allows brands to creatively show their products.
Video capability allows users to broadcast live for up to an hour. This is relevant to the fashion industry as users can demonstrate "how to" videos promoting specific products.
It became possible to buy and sell on Instagram making access to fashion brands even more possible.
439 Million posts #style