Demographics- It is mainly marketed to families with children, more so young children. It doesn't seem like there is any specified gender, but in terms of income and race, it seems to be targeted to well-off (upper middle class) white families. This was during the Great Depression, so many people were poor, and those who did have money were almost always white. These people have jobs, unlike many during that time.
Psychographics- people who value a certain type of luxury. They look like they are in nice clothing enjoying an afternoon.
Geographics- families all across America, although those in nicer areas, because again this was during the Great Depression, and therefore there were many poor areas.