Burger King is a very popular fast food restaurant. This is an ad promoting their food with the added slogan "Have It Your Way." This ad could be targeting anyone. Kids, teenagers, parents, women, old people, they all love fast food, who doesn't? A quick and easy meal on the go is perfect when you're in a hurry or just want a break from healthy food. Burger King was very smart to add their slogan to the ad using big text because it helps people remember their name and business.