Today in advertising, we tend to use alot of the same techiniques as past decades did. Such as, Newspapers, Magazines, Commericals, radio ads, etc. But, we use one thing that the past decades did not. Social media. We advertise alot on Youtube, Facebook, Instagram, and Snapchat. We also use testimonials. For instance, in this ad you see rapper, Cardi B. She has so many fans and followers and she's extremely famous. This ad was most likely targeted towards her fans or just anyone that drinks soda.