Integrated Entertainment Initiative

Align and Assign Staffing

Entertainment Organization Staff Development

12/03/2012 - 04/17/2013

Complete New Org Chart

02/27/2013 - 02/28/2013

HR - Legal Scrub of Staffing

03/04/2013 - 03/08/2013

Post and Interview for new roles

03/12/2013 - 03/29/2013

Reassign Digital Ops Team

03/12/2013 - 03/13/2013

Announce on March 12, 2013

Discussion with Employees/Announcements

04/01/2013 - 04/04/2013

Implementation of New Staffing

04/15/2013 - 04/19/2013

Product Research

Research on CAL and Advocates

03/18/2013 - 04/12/2013

Assess Data

04/22/2013 - 04/26/2013

Development of New Product (s)

Assign Team and Stake holders

05/06/2013 - 05/07/2013

Build out product plan, structure, brand, p&L

05/08/2013 - 05/29/2013

Present plan to Rich Graziano

06/04/2013 - 06/05/2013