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Use Cases
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Resources
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Pricing
02/01/2013 - 05/01/2013
% complete
Distribute an evaluation tool to provide feedback on upper management; start data collection
Set up a framework for departmentalization and lead executives in those areas
Provide employees with a feedback survey to determine issues within working environment; start data collection
05/01/2013 - 08/01/2013
% complete
Determine the results/issues and create and finalize solutions to problems
Train and familiarize the new executives with their specific areas
Compile findings and create solutions to the areas of improvement
08/01/2013 - 11/01/2013
% complete
Provide the findings and implement solutions into managers daily working lives
Enable the new executives with full power in their new roles
Implement the solutions to fix the problematic working conditions
11/01/2013 - 02/01/2014
% complete
Conduct initial evaluation of managerial changes
Provide initial feedback and evaluation to the new executives on how they are performing
Evaluate how the new working conditions are being handled and if anything is not working as planned
02/01/2013 - 05/01/2013
% complete
Eliminate the handhelds that are not producing enough profit
05/01/2013 - 09/01/2013
% complete
09/01/2013 - 12/01/2013
% complete
02/01/2013 - 06/01/2013
% complete
Identify the patents of interest for company
Research new suppliers and current ones to find out who can provide the best quality contracts
Hire skilled technicians for research and development of technologies
06/01/2013 - 09/01/2013
% complete
Apply for the desired patents
Narrow down the potential company’s for available contracts
Develop a blueprint for new prototypes
09/01/2013 - 12/01/2013
% complete
Utilize patent technology into the prototypes
Decide on which company to sign a contract with
Finish prototype with complete compatibility
12/01/2013 - 06/01/2014
% complete
Start laying down specific qualities about the product
Ensure that the bugs and issues are worked out of the new product
06/01/2014 - 01/01/2015
% complete
Launch and begin production
02/01/2013 - 05/01/2013
% complete
Thoroughly scan the environment: attention to detail on competitor intelligence, forecasts, and benchmarking
Begin building a framework of how to better allocate funds towards marketing efforts
Researching and analyzing potential target market niches that RIM can enter
05/01/2013 - 06/01/2013
% complete
Information from environmental scan is analyzed and examined to create a marketing plan
Present budget adjustment to financial department for approval and work out problem areas on budget.
Decide if the current primary target market is too competitive to stay in. If too competitive, prepare to migrate to a different target market.
06/01/2013 - 09/01/2013
% complete
After approval of budget, implement changes and allocate money to desired areas required for marketing efforts
Permitted that the current target market is too competitive, inform marketing department executives on the new ideal target market
Generate ideas on new and innovative marketing techniques to appeal to the new target market
Hire and form a marketing team that shares the same vision of RIM
09/01/2013 - 01/01/2014
% complete
Developing advertisements at target market
Testing created advertisements with focus groups ensuring the advertisements are effective
Preparing for launch of marketing campaign
01/01/2014 - 04/01/2014
% complete
Launch new marketing campaign which includes advertisements, and public relations all aimed at the new target market.
Attend technology conferences in order to achieve maximum exposure to consumers
Push aggressive sales strategy once product is available for product.