SEM Launch Test

HI

Expansion

02/08/2013

Date: 02/08/2013
Name: Robyn Embley
Marin Account(s): QS Remodel Repair Replace, QS QualitySmith
Publisher(s): Google, Bing
Distribution: Search
Camps: 8
Groups: NA
KW: NA
Ads: NA

Notes:

Duplicated and launched the following SR campaigns and labeled them Nemo so that we can bid more aggressively for specific geo-targets where the Winter Storm Nemo is approaching.

Bid up 25% on copied over heating search bids and left paused keywords paused. Also, set budget to $1000.00/day. Targeted New Jersey, New York, Conn, Rhode Island, Mass, New Hampshire, and Maine.

Manual Bidding (Managed Placements)

02/25/2013

Manually bid on the SR managed placements using the following parameters:

Date Range: 2/18 - 2/24

Clicks >=5, and
o Conversion or revenue = 0 bid down 25%
o Margin < -30% bid down 25%
o -30% < margin < -15% bid down 20%
o -15% < margin < -0.01% bid down 15%
o 0.01% < margin < 10% bid down 10%
o >=40% margin bid up 25%

Manual Bidding (Keywords)

04/09/2013

Manually bid on the RRR, QS and LE campaigns using the following parameters:

Date Range: 4/1 - 4/8

Clicks >=5, and
o Conversion or revenue = 0 bid down 25%
o Margin < -30% bid down 25%
o -30% < margin < -15% bid down 20%
o -15% < margin < -0.01% bid down 15%
o 0.01% < margin < 10% bid down 10%
o >=40% margin bid up 25%

Manual Bidding (Managed Placements)

04/09/2013

Manually bid on the RRR and QS managed placements using the following parameters:

Date Range: 4/1 - 4/8

Clicks >=5, and
o Conversion or revenue = 0 bid down 25%
o Margin < -30% bid down 25%
o -30% < margin < -15% bid down 20%
o -15% < margin < -0.01% bid down 15%
o 0.01% < margin < 10% bid down 10%
o >=40% margin bid up 25%

Autos

Expansion

02/25/2013

5 – campaigns ( {GM make} – Search)
2730 – ad groups
7897 - text ads
20335 – keywords

Manual Bidding (Remarketing)

02/25/2013

Reduced Display Max CPCs on all Remarketing/Similar Audiences campaigns with negative margins yesterday

EDU

Dest. URL Fix

02/25/2013

Updated 4,397 Destination URLs in MSN: Edu.Reply: Health Search & Search Partner Campaigns with missing or broken mkwids

Expansion

02/26/2013

Launched an expansion for AOS: Business, AOC: Human Resources across all 4 MSN Business Campaigns
1,666 Adgroups
17,255 Keywords
3,332 Ads

Will Sync with Marin
Will go live Friday when campaigns are turned on

RE

INS