Timeline as of 2.12.13


Start of Non Profit Acquisition

12/15/2012 - 01/14/2013

This includes first contact of the non profit, up until the contact and design document were signed and returned. In this current process, we cannot start any of our steps until these two documents are in our hands.

Give Josh Design Doc to trigger Design.

01/15/2013 - 01/17/2013

Josh will then reach out to a designer and get a response within 48hours about whether a designer will take on the project right now and agree to the 2 week timeline.

Designer on Board; give expectation for 1st sketch.

01/17/2013 - 01/28/2013

This will end when we finally show the charity the sketch. This could be as soon as 1 week or as long as 3.

Sketch Approval

01/28/2013 - 01/29/2013

Usually this goes well. Other times it can be a nightmare that ends up taking forever and this is a result of poor communication and expectation with the non profit ahead of time. (Those have been resolved). More importantly, what this lacks is the consideration for the SelflessTee's brand for our own products. We're simply giving up way too much control to the non profit by letting them dictate the design process at all. Moreover, the process takes too long when we're being triggered by the non profit to start the design. We can't be as prepared as we'd like to be for the campaign with the proper marketing assets when the design comes after the onboard on non profit.

**Final Design Completed**


Asterisks signify an important trigger for the timeline. At this time we're now in prep for campaign mode and ideally, we'd like to run that campaign as soon as possible so that we aren't sitting on potential revenue. I should note that we're always paying more attention to the designs that will be running their campaigns before. So Danny will always inform Josh of the expected launch date of the campaign.

Contract Work: create design assets for apparel.

02/10/2013 - 02/13/2013

These assets include the design mocked up on apparel for both genders, FB banner image that is placed on our page and charities. This has usually been done by someone in a foreign country to save money and (hopefully) get designed asets back quickly.

Deliver Go-Live content for campaign page.

02/11/2013 - 02/13/2013

Danny will create the message for the campaign; campaign title, impact copy, the social media posts and send this document to Josh.

Deliver campaign assets to charity

02/13/2013 - 02/14/2013

This is when the final design on models and all of the messaging for the campaign is delivered to the charity for them to prepare for the campaign.

Confirm content/promo schedule

02/14/2013 - 02/15/2013

Because we need to make sure that the charity is promoting the campaign as best as they could, we will chat about the promo schedule that will happen for the two weeks. This is when we'll try to encourage them to do as much as possible.

Make any adjustments/last minute prep.

02/16/2013 - 02/17/2013

If anything isn't done before this point, it gets done in the weekend before. There hasn't been many weekends where we were not working on something related to the upcoming campaign.


02/18/2013 - 03/04/2013

This is when someone can buy from this campaign.

Email Blast to Community x2

02/19/2013 - 02/20/2013

Selfless will send an email blast to its community. The Charity will send an email blast to its list with the campaign being the prominent message.

Confirm promo content & encourage charity

02/25/2013 - 02/26/2013

After the first week we'll confirm what has been done, what will be done in the next week after making any adjustments.

Push push push!

02/28/2013 - 03/01/2013

Send another email possibly, encourage the charity to do something out of the ordinary, and change messaging on all channels that there are only 3,2,1 days left.

Get bulk order from Charity

03/04/2013 - 03/05/2013

For the Charity, we'll allow them to purchase 50 shirts at cost and anything above 50 incorporate a 30% margin. An order of 50-100 is typical.


03/04/2013 - 03/18/2013

In most cases we'll run a new campaign when the previous has ended. In some scenarios when we have a surplus of campaigns (past campaigns running a second or a third, or just several at one time) then we'll stagger them by a week/days of each other.

Convo w Charity, cut donation.


Recap on what we could have done better, ask them to fill out a survey with pros/cons and referrals for other charities. Send the donation check.

Shirts are printed and shipped to fulfillment.

03/07/2013 - 03/11/2013

This is an average, the printer will print and ship (same day) our garments either on the Thursday or the latest Monday. The garments always arrive the next day to the fulfillment house. Whether is was in LA or closer to SF.

Files sent to Fulfillment

03/10/2013 - 03/12/2013

Josh will prepare the Fulfillment center with a CSV file. In some occasions the center will need to bring in temp help to fulfill orders.

Orders are fulfilled


If this process went smoothly, the orders would be turned around in the same day as arrival. Worst case scenario is the orders being fulfilled the day after arrival from the printer.

Customer Service Questions

03/15/2013 - 03/19/2013

We'd get a lot of questions with customers asking where there purchases are. These are usually smooth when we have a certain expectation of when things are being printed/shipped. Josh can add more color here for time/energy.

All orders are received

03/18/2013 - 03/20/2013