Untitled timeline

Damlier

Edzard Reuter

1985 - 1995

Jurgen Schrempp

1995 - 2005

Organisational Change

Acquire: AEG, MTU Munchen (50%), Dornier

1985 - 1986

Acquired DASA

1989 - 1990

Created Debis

1989 - 1990

Japan opens plant in Europe

1992 - 1993

NYSE Listing & US GAAP implemented

1993 - 1994

Dissolved AEG

1995 - 1996

Opens plant in Tuscaloosa (USA)

1995 - 1996

Declare DM1.57Billion loss

1995 - 1996

Sold Fokker & Dornier

1996 - 1997

Develop new models (a-class, SLK, CLK)

1997 - 1998

Daimler-Chrystler Merger

1998 - 1999

Mikka Hakkinen wins F1 world championship

1998 - 2000

Economy & Environment

Globalisation accelerates

1985 - 2005

Market Cap decreased from bn DM53 to bn DM35

1985 - 1995

World civil aircraft market collaps

1986 - 1991

Fall of Berlin Wall

1989 - 1990

Market Cap increased bn DM37 to bn DM65

1995 - 1997