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Use Cases
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Resources
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Pricing
Video Game Timeline
Nintendo
Game & Watch
04/01/1980
% complete
Released first Game & Watch series of handheld game devices
Game Boy
04/01/1989
% complete
Released the Game Boy
Game Boy Pocket
1996
% complete
Released the Game Boy Pocket
Nintendo 64
06/01/1996
% complete
Released Nintendo 64 game console with a 64-bit processor
Game Boy Color
10/01/1998
% complete
Released the Game Boy Color
Game Boy Advance
03/01/2001
% complete
Released the Game Boy Advance (successor of the Game Boy Color)
GameCube
09/01/2001
% complete
Released the GameCube (successor of Nintendo 64)
Game Boy Advance SP
02/01/2003
% complete
Released the Game Boy Advance SP
DS
11/01/2004
% complete
Released the DS
Game Boy Micro
09/01/2005
% complete
Released the Game Boy Micro
DS Lite
03/01/2006
% complete
Released DS Lite (2nd generation)
Wii
11/01/2006
% complete
Release Nintendo Wii with off-the-shelf hardware technology
DSi
11/01/2008
% complete
Released the DSi
DSi XL
11/01/2009
% complete
Released the DSi XL
Employees earn $1.6 million
2011
% complete
Each Nintendo employee earned a record-breaking US$1.6 million
3DS
02/01/2011
% complete
Released Nintendo 3DS
Reduce 3DS price by 30%
07/01/2011
% complete
Announced it would reduce the price of 3DS by 30% to boost sales - incurred a loss on every unit sold, had to rely on game software sales
Salary reduction for all directors
07/01/2011
% complete
President Satoru Iwata declared salary reductions for all of Nintendo's directors - started with 50% cut of his own salary
149 million DS models sold
09/01/2011
% complete
149 million units of all DS models had been sold
Only 6.68 million 3DS sold
09/01/2011
% complete
Only 6.68 million units of 3DS were sold
$264 million loss
10/01/2011
% complete
Predicted the net loss for the year ending in March 2012 would be US$264 million - 1st in company's 30-year history
Wii U
11/01/2012
% complete
Released Wii U
Sony (PS)
PlayStation
12/01/1994
% complete
Released its first game console - PS
PlayStation 2
03/01/2000
% complete
Released PS2
PSP
12/01/2004
% complete
Released PSP - Portable handheld
PlayStation 3
11/01/2006
% complete
Released PS3 - Third incarnation of PS
PlayStation Move
09/01/2010
% complete
Released PS Move platform for PS3
PlayStation Vita
12/01/2011
% complete
Released PlayStation Vita - Portable handheld
Microsoft (Xbox)
Xbox
11/01/2001
% complete
Entered the videogame industry with the Xbox
Xbox 360
11/01/2005
% complete
Released Xbox 360 - second incarnation of the game console
Windows Phone OS
10/01/2010
% complete
Released Windows Phone operating system
Xbox Kinect
11/01/2010
% complete
Released Kinect - could function as hands gree game controller
1.6% of smartphone market is Windows Phone OS
2011
% complete
Windows Phone OS only accounted for 1.6% of market share of smartphone OS (second quarter of 2011)
Apple
iPhone
06/01/2007
% complete
Released first mobile phone - iPhone
iPhone 3G
07/01/2008
% complete
Released iPhone 3G (2nd generation) along with the App Store
iPhone 3GS
06/01/2009
% complete
Released iPhone 3GS (3nd generation)
iPad
04/01/2010
% complete
Released iPad - mobile connectivity optionally available
iPhone 4
06/01/2010
% complete
Released iPhone 4 (4th generation)
18.2% of all smartphones are iOS
2011
% complete
iOS accounts for 18.2% of all smartphones worldwide
iPad 2
03/01/2011
% complete
Released iPad 2 (2nd generation)
200 million iOS-based devices sold
06/01/2011
% complete
Cumulative 200 million units of iOS-based devices had been sold, of which 25 million were iPad and iPad 2
15 billion Apps downloaded
07/01/2011
% complete
15 billion apps had been downloaded from the App Store - (4 of 5 top apps were games)
iPhone 4S
10/01/2011
% complete
Released iPhone 4S (4th generation)
$99/year App Store fee
11/01/2011
% complete
Charged a developer fee or US$99/year to sell apps in the App Store (company takes 30% cut on revenue of each game sold)
iPhone 5
09/01/2012
% complete
Released iPhone 5 (5th generation)
Android is acquired
2005
% complete
Acquired the company Android, specialised in creating mobile phone software
Open Handset Alliance (OHA) is created
2007
% complete
Created OHA (Open Handset Alliance), 84 companies that defined open standards for mobile devices
Android mobile OS is free to the public
2008
% complete
Released Android mobile OS to the public under a free software license
Android Market
10/01/2008
% complete
Android Market introduced (now Google Play)
43.4% of all smartphones are Android
2011
% complete
Android accounted for 43.4% of all smartphone sales worldwide
Acquiring Motorola Mobility for $12.5 billion
08/01/2011
% complete
Announced it would acquire Motorola Mobility for US$12.5 billion
190 million Android devices
10/01/2011
% complete
190 million Android devices in use (smartphones, tablets, TV's, etc)
One time $25 fee to sell in the Android Market
11/01/2011
% complete
Charged a one-time fee of US$25 to sell apps in the Android Market (company takes 30% cut on revenue of each game sold)
Video Game Facts
Hardware was advanced, but much room for growth
2005
% complete
Then-current generation of game consoles (with exception of Nintendo Wii) hardware was far ahead of anything in the market, there was a lot of room for growth (2006 also)
Video Game Market revenue of $62.7 billion, Game Software $29.8 billion
2010
% complete
Market's revenue was US$62.7 billion, Game software revenue US$29.8 billion - expected to frow further in 2011
Virtual Goods bring in $1.6 billion
2010
% complete
Virtual goods sales amounted $1.6 billion
Multiplayer or Single player mode
2011
% complete
Most video games were developed with both a standalone mode and a multiplayer mode
Social Network games are success
2011
% complete
Zynga (FarmVille and CityVille) filed for an initial public offering valued at US$1 billion