The Knot

Internal Happenings

Founded Element Studios

01/01/1995 - 01/02/1995

Formed The Knot

12/01/1995 - 12/02/1995

Received initial investments from AOL's Greenhouse Network

02/01/1996 - 02/02/1996

Created and hosted "Wedding Day"

06/21/1996 - 06/22/1996

First appearance on AOL

09/01/1996 - 09/02/1996

*65,000 users

Launched partner program with Bloomingdale's

12/01/1996 - 12/02/1996

AOL invests $1.85 mil for 45% equity

01/01/1997 - 01/02/1997

Launched WWW site

05/01/1997 - 05/02/1997

Acquired use of Bridal Search database

06/01/1997 - 06/02/1997

Signed 3-book deal with Broadway Books

08/01/1997 - 08/02/1997

Signed agreement to produce 13-part TV progarm

09/01/1997 - 09/02/1997

Final business plan proposal prepared

11/05/1997 - 11/06/1997

Anticipated "fume" date

01/01/1998 - 01/02/1998