Jurlique Flower Drink Action Plan

Prelaunch

Negotiation with retailer and Ads agency

07/01/2013 - 10/31/2013

Pre-testing

09/01/2013 - 09/30/2013

Develop App and build up web page

10/01/2013 - 10/31/2013

Initial Phase

Media promotion – Youtube, Facebook, Twitter, E-mail, and App.

11/01/2013 - 02/28/2014

Media promotion – TV, magazine and OOH

11/01/2013 - 02/28/2014

Concurrent-testing

02/22/2014 - 02/28/2014

Maintenance

Reduce media promotion density

03/01/2014 - 07/31/2014

Rebound media promotion density

08/01/2014 - 10/31/2014

Development

Post-testing

11/01/2014 - 11/30/2014