AMP - Timeline

Business

Initial Customer Discovery

01/01/2013 - 03/14/2013

Build Core Team

01/08/2013 - 02/28/2013

Building the core team
CTO
UI

Team Locked

02/28/2013

Mockup Solution Discovery

03/15/2013 - 04/16/2013

Secure 1 Top Tier Advisor

04/01/2013

Build Traction / Earlyvangelists

04/15/2013 - 07/13/2013

Ongoing Customer/Solution Discovery

04/17/2013 - 10/05/2013

Apply / Accelerator

05/18/2013 - 07/20/2013

MVP Solution Discovery

05/18/2013 - 06/22/2013

Secure 2nd Top Tier Advisor

06/01/2013

Traction: 100 employees

06/01/2013

Investment Meetings

06/01/2013 - 09/30/2013

Traction: 250 employees

07/06/2013

Biz Dev / Marketing hire

07/13/2013

Discovery Primary Marketing Channels

07/13/2013 - 10/26/2013

Start Accelerator

08/10/2013

Traction: 500 employees

08/24/2013

Traction: 3000 employees

10/19/2013

Raise Seed Round $500K

10/26/2013

Development

Build Mockups

03/01/2013 - 03/16/2013

Build Prototype / MVP

03/16/2013 - 05/18/2013

Release MVP

05/18/2013

Alpha

05/19/2013 - 08/17/2013

Beta

08/18/2013 - 11/17/2013