AFT & ATS relaunch

Marketing

Design ideas for sales site

01/15/2013 - 01/22/2013

Copy for sales site

01/23/2013 - 01/30/2013

Communications strategy

02/01/2013 - 03/08/2013

Identifying test users

02/17/2013 - 02/27/2013

Collateral design & creation

03/11/2013 - 04/11/2013

Test marketing strategies/flow

06/01/2013 - 06/10/2013

Comms strategy starts

07/01/2013

BETA LAUNCH

07/01/2013

Sales

Packaging & pricing

01/15/2013 - 01/22/2013

Identifying ideal sales 'journeys'

01/15/2013 - 01/22/2013

Feedback on collateral

04/11/2013 - 04/16/2013

Training & Demo prep

06/03/2013 - 06/14/2013

Calls out begin

07/01/2013

Product Dev

Form: style feedback

01/15/2013 - 01/22/2013

Site: wireframing

01/20/2013 - 01/31/2013

Form: testing UX wireframes

01/20/2013 - 01/31/2013

Sales site: build

02/01/2013 - 02/22/2013

Site: key messages

02/01/2013 - 02/08/2013

Form: internal testing

03/03/2013 - 03/08/2013

Form: client & candidate testing

03/10/2013 - 03/22/2013

BETA LAUNCH REVIEW

08/31/2013

Development

Form: wireframing

12/01/2012 - 01/15/2013

Form: second style tiles

01/22/2013 - 02/05/2013

Site: style tiles

02/10/2013 - 02/22/2013

Form: HTML prototype build

02/10/2013 - 03/02/2013

Beta Development

04/01/2013 - 05/31/2013

BETA COMPLETE

05/31/2013

Support

Support strategy: admins & candidates

03/04/2013 - 03/18/2013

Form: test prototype

03/04/2013 - 03/06/2013

In-house training

06/01/2013 - 06/05/2013

Support strategy starts

07/01/2013