UMUC UX Digital Strategy Roadmap

Foundation: Establish a Solid Baseline

1.1

Gain agreement on refined program focus

02/01/2013 - 02/15/2013

Program Vision Statement Finalized

02/15/2013

1.2

CMS Selection Process

02/01/2013 - 03/31/2013

CMS Tool Selected

03/30/2013

Implement CMS for .EDU Site

04/01/2013 - 06/30/2013

1.2.1

CMS Updates & Maintenance

07/01/2013 - 12/31/2015

1.3

Implement Enterprise Web Content Gov Model

02/01/2013 - 03/31/2013

Update Web Content Governance Model

04/30/2013 - 12/31/2013

Manage Governance Process

01/01/2014 - 12/31/2015

1.4

1.5

Develop Enterprise Taxonomy

02/01/2013 - 04/15/2013

Finalize Initial Taxonomy

04/15/2013

Extend Taxonomy

05/01/2013 - 12/31/2015

1.6

Develop Content Strategy

03/01/2013 - 04/30/2013

Content Strategy: EDU Site

05/01/2013

Transformation: Address Key Pain Points for Target Audiences

2.1

Current Student UXP: Initial Screens

02/18/2013 - 06/30/2013

Integrate with Social Media: Current Student

04/22/2013 - 05/30/2013

Current Students: Initial Screens Roll-Out

07/01/2013

Extend Current Student UXP Design - R2

08/12/2013 - 12/02/2013

2.1.2

Extend Current Student UXP: R3

01/27/2014 - 05/30/2014

2.3

Refine .EDU Site for Demand Generation

02/25/2013 - 06/30/2013

Integrate with Social Media Channels: EDU Site

06/01/2013 - 06/30/2013

.EDU IA and Design

07/01/2013

2.2

Consistently Apply Visual Design

02/25/2013 - 06/30/2013

2.4

Design Authenticated Prospect UXP

07/01/2013 - 12/31/2013

Integrate with Social Media Channels: Prospect

11/04/2013 - 12/31/2013

Authenticated Prospect UX: Initial Roll-out

01/15/2014

Performance Initiatives: Extend Platform and Enhance Performance

Establish Student Forum for Feedback

02/18/2013 - 06/30/2014

Enable SSO & User Profile

03/01/2013 - 06/30/2013

Leverage Micro-sites

04/01/2013 - 09/30/2013

Employ Data Analytics

06/01/2013 - 06/30/2014

Roll out UX Design to Other Audiences

05/19/2014 - 12/31/2015

Integrate Alumni Systems

05/19/2014 - 10/27/2014

Extend Information Architecture

10/01/2014 - 09/30/2015

3.0

Map UMUC Processes to Student Journey

02/01/2013 - 09/30/2013

Key EDU Journeys Mapped

05/13/2013

Current Students: Initial Prcoess Mapped

06/10/2013

Prospect Student Journey Mapped

11/19/2013