create awareness about the campaign and inform the greater public about it
The online dialogue and different competitions will generate buzz and encourage sharing of the
campaigns’ information, tools, message, etc.
the conscious line will be presented and there will be online streaming for selected group of people
-bloggers and magazine editors
special "green" edition
information about all the sustainability efforts, the strategy, charity actions, etc.
In order to promote the purchase of conscious line a specially designed giveaway bag will be given
with every item from the concsious line