Untitled timeline

Main

Hot air balloon

02/01/2013 - 02/28/2013

create awareness about the campaign and inform the greater public about it

QR code billboards

02/01/2013 - 02/28/2013

create awareness

online dialogue

02/28/2013 - 03/28/2013

The online dialogue and different competitions will generate buzz and encourage sharing of the
campaigns’ information, tools, message, etc.

fashion show

04/28/2013 - 04/29/2013

the conscious line will be presented and there will be online streaming for selected group of people
-bloggers and magazine editors

H&M website

04/29/2013 - 05/31/2013

information about all the sustainability efforts, the strategy, charity actions, etc.

H&M magazine

04/29/2013 - 05/31/2013

special "green" edition

Limited edition bags

04/29/2013 - 05/31/2013

In order to promote the purchase of conscious line a specially designed giveaway bag will be given
with every item from the concsious line