The Second Great Awakening was driven by religious leaders' desires to increase the significantly low church attendances. The 2nd Great Awakening was most prominent during the 1820s and early 1830s in New York, lead by Reverend Charles Grandison Finny. This religious revival was able to democratize Christianity, putting all Americans on the same level. All sinners including females, males, rich, poor, whites, or blacks had the opportunity to repent. Universal salvation played a central role in Finny's teachings. The Second Great Awakening took advantage of the advancements of the market revolution to spread their message such as transportation (canal/railroad/steamboat), or mass printing. Significance: despite the fact that leaders such as Finney believed the motives of the market revolution brought about selfishness, the preachers in fact encouraged qualities (sobriety, self discipline, individualized focus) that made an individual prosperous during the market society. The Second Great Awakening also led to the significant growth in Methodism and the decline in Deism, which therefore gave Christianity a central role in American society.