Do a full redesign of the IcyBath cover, according to the new feel.
Possible costs: Designer 100-200€
Prework: Hire developers (1 month before), Change website design, Write FAQ (2 weeks before)
Afterwork: Launch targeted advertisement on mobile devices
Possible costs: Google Ad: 50€-100€/month
Launch: February 18th
Announce new product price, with the launch of the IcyApp. Smaller tasks: Update Website, Start Google Ads campaign, write blog entry on Icebathing. com. Prepare new brochures
Date: February 18th – 28th
Look for valuable content and start word-of-mouth (WOM )marketing . Google Ad campaign running continuously after launch – optimize 1 week before launch
Possible costs: Hire workforce – Post writing and WOM: 270€-600€/month
Google Ads – 50-100€/month
Research sponsorship options: Conferences, Players, Phisios, Scholars.
Possible costs: 500€ - 5000€ (this range is too big, it needs to be much more defined)
Time span: during April
Launch a direct mail campaign to physios and professional athletes. Preparing brochure 1 week before launch. Testing mail-server.
Possible costs: Buying database 1000€-3000€,
Launch: March 18th
Possible costs: Give away Icebath to known athlethes. 2x1000€
Make a plan of a viral video and sign with production company. Consider the inputs from students.
Possible costs: Hire creative team – 5000€
Hire production company – 5000€
Time span: during February
Measure the success of the January giveaway. Launch giveaway to public on social media.
Possible costs: Product costs 2x1000€
Taking advantage on the summer weather, Icysolutions turns its social media into a ‘cooling paradise’, where the emphasis is on the relief of taking an icebath after a hot day of workout. Focusing on summer sports and giveaway to athletes:
Possible costs: Facebook, Youtube redesign - 100-200€
Giweaway - 2000€
Exhibiton for visitors is free.
Possible costs: around 1000€
Date: 28-31 January
Attending sport conference in Düsseldorf for networking purposes
Possible costs: 1178€/ticket (2 days)
Date: February 18-19
Possible costs: $435 (Full conference registration)
Date: March 12-15
Costs: $299 registration
Date: May 17-18
Attend the biggest conference in Las Vegas for networking purposes. Buy advertisement in the Journal and News and exhibit if possible
Start preparation: (1 month before)
Possible costs: 5000€ - 15000€
Date: June 24-27
Possible costs: To be announced
Date: June 26-29