FRE-Overview

Stages

Phase 1

12/17/2012 - 3/29/2013

...

3/30/2013 - 4/13/2013

Phase 2

4/14/2013 - 7/7/2013

Research

Research

12/17/2012 - 2/14/2013

MPP

Positioning

2/7/2013 - 3/29/2013

Naming

Naming

4/14/2013 - 5/20/2013

Logo

Logo

5/7/2013 - 7/7/2013