Timeline for BWH

Partnership with four seasonal interior designers

Make announcement

Dec 2012 - Jan 2013

Announce the debut of the first display

01/01/2013 - 01/15/2013

Host revealing event

01/15/2013 - Feb 2013

Announce the debut of the second display

05/01/2013 - 05/15/2013

Host second revealing event

05/15/2013 - Jun 2013

Announce the debut of the third display

08/01/2013 - 08/15/2013

Host third revealing event

08/15/2013 - Sep 2013

Announce the debut of the fourth display

11/01/2013 - 11/15/2013

Host fourth revealing event

11/15/2013 - 11/30/2013

Social media campaign

Make announcement

Dec 2012 - Jan 2013

The Instagram and Pinterest visual social media campaign

Jan 2013 - Jan 2014

Culinary partnership

Make announcement

01/01/2013 - 01/15/2013

Host revealing event

01/15/2013 - Feb 2013

Announce second dish

Apr 2013 - May 2013

Announce third dish

Jul 2013 - Aug 2013

Announce fourth dish

Oct 2013 - Nov 2013

Historical ambassador program

Make announcement

Jan 2013 - Feb 2013

Push out story every month

Feb 2013 - Jan 2014

Luxury designer brand partnership

Make announcement

Jun 2013 - Jul 2013

Host the revealing event

Jul 2013 - Aug 2013

Push out first designer brand blog piece

Sep 2013 - Oct 2013

Push out second designer brand blog piece

Dec 2013 - Jan 2014

Partnership with L.A. landmarks

Hold event at the Grammy Museum

02/10/2013 - 02/11/2013

Host event at MOCA

Oct 2013 - Nov 2013

Event announcement with the Geffen Playhouse

Dec 2013 - Jan 2014