Timeline for Shocket

Product Development

Building "The Team"

09/24/2012 - 10/01/2012

Idea Generation

10/01/2012 - 10/05/2012

Concept Development

10/04/2012 - 10/08/2012

Decided on the product Shocket

10/09/2012 - 10/10/2012

Development of Product Design

10/10/2012 - 10/15/2012

Development of Marketing Plan

10/15/2012 - 11/09/2012

Developing Proforma Financials

11/12/2012 - 11/16/2012

Conducting Business Analysis

11/19/2012 - 11/22/2012

Preparing for the Pitch

11/23/2012 - 11/27/2012

Development of Prototypes and Testing

11/28/2012 - 12/31/2012

Test marketing in major cities

01/01/2013 - 01/31/2013

Pre-launch Advertising

01/24/2013 - 02/02/2013

Rolling Launch beginning in Toronto

02/01/2013 - 02/08/2013

Launch in major North American Cities

02/10/2013 - 02/28/2013

Launch in European Cities

02/18/2013 - 03/15/2013

Worldwide Launch of Shocket

03/01/2013 - 03/31/2013