Dell Inc.

Main

Growth

1983 - 2003

Founded Dell

1983

Retail Strategy

1990 - 1994

Internet Bubble

1997 - 2000

Highest Share Price (139.88$)

Feb 1998

Desktops & Notebooks (83% of revenue)

1999

Power-Edge Servers (40% of industry growth in product category)

2000

No. 1 Firm (Global)

2001

No.1 Firm PCs (US), PC 4 business (WW), Workstation Shipments (WW)

2001

Revenue Fall (31.9-31.2)

2001 - 2002

Goal (double sales to 60 billion)

2002 - 2007

Demand for computer systems declined

2002

More + in shipments, revenue, earning per share

2003

Change name to Dell Inc.

2003

from Dell Computer Corporation, due to increasingly broad product lineups

brought operating philosophy to its service business

2004

Michael resigned

2004

CEO: Kevin

Feb 2004 - 2007

Goal (reach 80 billion)

2005 - 2009

due to the fact that the growth goal (2002-2007) of 60 billion was ahead of its plan in 2005

Started loosing marketshare

2006

Prep. for investor relations meeting

01/06/2006

Retail Partnerships

Dec 2007

Staples, Best Buy, Carrefour, Bic Camera, Carphone warehouse

Acquisitions of Complementary Firms

Alienware

May 2006

ACS

Nov 2006

Silverback Technologies

June 2007

ASAP

Aug 2007

Zing

Aug 2007

Everdream

Nov 2007

MessageOne

Feb 2008

EqualLogic

Nov 2008

CEO: Michael Dell

CEO: Michael

1983 - March 2004

Dell.com (+product line)

1996

Selling notebooks, desktop, and servers

Leading Supplier (in the US)

1999 - 2004

Set goal (Top supplier of Internet Infrastructure)

2000

broaden product line

Dell Kiosks (Shopping Malls US)

April 2002

Expansion to other HW products

2003

Goal: 3 billion in cost savings

2007 - 2011

Return of Michael

2007 - 2010

Retail (new channel) + Exp. in Serives

June 2007

Manufacturing Contracts (plant takeover)

Sep 2008

Dell Kiosks Closed

2009

XPS "One" - intro to market

2009

CEO: Kevin Rollins

Expansion in product line (50% of revenue)

2005

New Manufacturing Plants

2006

(Germany, Scotland, Ireland, India, El Salvador, Canada, China, the Philippines, & US)

Stopped selling digital music players

2006

Kevin resigned

2007

Market Shares

Apple Inc. - 3.5% share of units

March 2008

Acer Inc. - 9.5% share of units

March 2008

Lenovo - 7.9% share per units

March 2008

HP - 18.9% share of units

March 2008

Dell - 16.4% share of units

March 2008

HP

shift focus to Computer Systems

1999

Merged with Compaq Computers

2002

became a major player in the desktop, notebook, and servers industry

Market Share Leader (HP)

2007

Purchased EDS

May 2008

Acer

Founded

1976

Purchased Texas Instruments

1997

Wistron (Manufacturing Acers)

1999

Purchased Gateway

2007

More presence in US

3rd Largest Computer Manufacturer

2008

After HP and Dell

Purchased Packard Bell

2008

Apple

Founded

1976

Launched iMac

1998

Launched iPod

2001

First Retail Store

May 2001

Switch to IBM PowerPC Architecture

2005

attracted alot of PC-centric software developers

Launched BootCamp

2006

software utility to run windows on macs

MacBook Air

Jan 2008

Lenovo

Purchased IBM's PC Division

2005

Started selling Notebooks

2005

owned the "Think" brand

May 2006

New Hires (from DELL)

June 2006

Notebooks (50% of revenues)

2007