Systematic Revenue plans for the upcoming launch, rebrand and marketing activities.
Activities that need to be completed prior to the launch event. This is also where we'll set the goals for the launch.
This is the period of time that 'during launch' activities will last. This could include emails, webinars, press releases, PR, web updates, advertisements etc...
Focus on a target buyer, develop the UVP and boilerplate and go to town
Walk through the persona grid, uncover taxonomy and start planning out upcoming communication and workload.