3 month plan

Systematic Revenue plans for the upcoming launch, rebrand and marketing activities.

Launch

Pre Launch Activities

12/03/2012 - 01/08/2013

Activities that need to be completed prior to the launch event. This is also where we'll set the goals for the launch.

Proposed launch period

01/09/2013 - 02/28/2013

This is the period of time that 'during launch' activities will last. This could include emails, webinars, press releases, PR, web updates, advertisements etc...

Name/UI

01/23/2013

Email Builder

02/13/2013

Post Launch Recap

03/01/2013 - 03/08/2013

General

Buyer & Messaging

12/03/2012 - 12/07/2012

Focus on a target buyer, develop the UVP and boilerplate and go to town

Content

Content Strategy

12/17/2012 - 12/21/2012

Walk through the persona grid, uncover taxonomy and start planning out upcoming communication and workload.