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Use Cases
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Resources
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Pricing
3 month plan
Systematic Revenue plans for the upcoming launch, rebrand and marketing activities.
Systematic Revenue plans for the upcoming launch, rebrand and marketing activities.
Launch
Pre Launch Activities
12/03/2012 - 01/08/2013
% complete
Activities that need to be completed prior to the launch event. This is also where we'll set the goals for the launch.
Proposed launch period
01/09/2013 - 02/28/2013
% complete
This is the period of time that 'during launch' activities will last. This could include emails, webinars, press releases, PR, web updates, advertisements etc...
Name/UI
01/23/2013
% complete
Email Builder
02/13/2013
% complete
Post Launch Recap
03/01/2013 - 03/08/2013
% complete
General
Buyer & Messaging
12/03/2012 - 12/07/2012
% complete
Focus on a target buyer, develop the UVP and boilerplate and go to town
Content
Content Strategy
12/17/2012 - 12/21/2012
% complete
Walk through the persona grid, uncover taxonomy and start planning out upcoming communication and workload.