Cadbury Schweppes- Accelerade Timelime

1st

Conduct Market Research.

January 2013 - March 2013

2nd

Improve existing product.

April 2013 - June 2013

3rd

Host informational sessions about updated products.

July 2013

4th

Advertise..Advertise! Get the word out about Accelerade.

August 2013 - October 2013

5th

Create a promotional mix

October 2013 - November 2013

Includes Free Samples, Coupons, Giveaways, etc.

6th

Try to become the leader in the Niche Market

November 2013 - December 2013