“In 1993, encouraged by my mother, Carol, I began creating hair and body products made with love, in my Brooklyn kitchen. Family and friends instantly fell in love. To name my company, I listed everything I was and wanted to be, and realized the most special thing that I am is Lisa, Carol’s daughter.”
—Lisa Price, Carol’s Daughter Founder
Lisa starts to sell her homemade products to flea markets and festivals.
Lisa opened the first Carol's Daughter boutique in Ft. Green, Brooklyn
Carol's Daughter changes things when they become one of the first beauty brands to sell the recipes to these products to their customers, so now their customers can recreate them at home.
Lisa appears on the Oprah Winfrey show and she gets extreme recognition and is noticed by thousands of people. This is what they call the "O" effect and it begun for Lisa.
Lisa wites a book entitled "Success Never Smelled So Sweet" telling her story and becoming an author.
Lisa Price appears on HSN and Carol's Daughter is the raving topic.
Lisa takes a trip to Tahiti and finds their sacred beauty recipes. She brings home Monoi Oil to present to the world.
Lisa creates an entire haircare collection entitled "Monoi" and it becomes Carol's Daughter's number one selling collection.
Carol's Daughter launches in Target making it easier for customers to purchase.
Lisa sells Carol's Daughter to L'Oreal and all her dreams come true.