Levi Strauss & Jacob Davis receive patent for rivets on men’s pants.
They begin making copper-riveted “waist overalls” in San Francisco.
Levi Strauss dies at the age of 73. His nephews inherit the business.
The company registers the word Levi’s® as a trademark.
Levi Strauss Foundation is formed to coordinate the company’s charitable giving.
Entered the European and Asian market.
The company airs its first television commercial.
LS&CO. becomes a public corporation.
LS&CO. is official outfitter of the U.S. Olympic Team and the L.A. Games staff.
LS&CO. has largest buyout in apparel industry & company becomes private again.
First Original Levi’s Stores® are opened in the U.S. in Columbus Ohio
LS&CO. launches its first site on the Web at www.levi.com.
A flagship Original Levi’s Store® opens on San Francisco’s Union Square.
LS&CO. celebrates the 125th anniversary of the invention of jeans.
LS&CO. named No. 2 in Fortune’s “America’s Best Companies for Minorities”.
150th anniversary of founding & 130th of the invention of blue jeans.
The Levi Strauss Foundation is presented with the Corporate Philanthropy Award
LS&CO. publishes the names & addresses of all active suppliers on its Web site.
effort to increase transparency within the supply chain and encourage collaboration among competitors in shared factories, LS&CO. publishes the names and addresses of all active suppliers on its website.