Levi's Timeline

Main

Levi Strauss is born in Buttenheim, Bavaria.

1829

Levi Strauss & Jacob Davis receive patent for rivets on men’s pants.

1873

They begin making copper-riveted “waist overalls” in San Francisco.

Levi Strauss & Co. Founded by Levi Strauss

1873

Levi Strauss dies at the age of 73. His nephews inherit the business.

1902

The company registers the word Levi’s® as a trademark.

1928

Levi Strauss Foundation is formed to coordinate the company’s charitable giving.

1952

Entered the European and Asian market.

1965

The company airs its first television commercial.

1966

LS&CO. becomes a public corporation.

1971

LS&CO. is official outfitter of the U.S. Olympic Team and the L.A. Games staff.

1984

LS&CO. has largest buyout in apparel industry & company becomes private again.

1985

First Original Levi’s Stores® are opened in the U.S. in Columbus Ohio

1991

LS&CO. launches its first site on the Web at www.levi.com.

1995

LS&CO. celebrates the 125th anniversary of the invention of jeans.

1998

A flagship Original Levi’s Store® opens on San Francisco’s Union Square.

1998

LS&CO. named No. 2 in Fortune’s “America’s Best Companies for Minorities”.

2000

150th anniversary of founding & 130th of the invention of blue jeans.

2003

The Levi Strauss Foundation is presented with the Corporate Philanthropy Award

2004

LS&CO. publishes the names & addresses of all active suppliers on its Web site.

2005

effort to increase transparency within the supply chain and encourage collaboration among competitors in shared factories, LS&CO. publishes the names and addresses of all active suppliers on its website.