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Levi's Timeline
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Levi Strauss is born in Buttenheim, Bavaria.
1829
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Levi Strauss & Co. Founded by Levi Strauss
1873
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Levi Strauss & Jacob Davis receive patent for rivets on men’s pants.
1873
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They begin making copper-riveted “waist overalls” in San Francisco.
Levi Strauss dies at the age of 73. His nephews inherit the business.
1902
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The company registers the word Levi’s® as a trademark.
1928
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Levi Strauss Foundation is formed to coordinate the company’s charitable giving.
1952
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Entered the European and Asian market.
1965
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The company airs its first television commercial.
1966
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LS&CO. becomes a public corporation.
1971
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LS&CO. is official outfitter of the U.S. Olympic Team and the L.A. Games staff.
1984
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LS&CO. has largest buyout in apparel industry & company becomes private again.
1985
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First Original Levi’s Stores® are opened in the U.S. in Columbus Ohio
1991
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LS&CO. launches its first site on the Web at www.levi.com.
1995
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A flagship Original Levi’s Store® opens on San Francisco’s Union Square.
1998
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LS&CO. celebrates the 125th anniversary of the invention of jeans.
1998
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LS&CO. named No. 2 in Fortune’s “America’s Best Companies for Minorities”.
2000
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150th anniversary of founding & 130th of the invention of blue jeans.
2003
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The Levi Strauss Foundation is presented with the Corporate Philanthropy Award
2004
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LS&CO. publishes the names & addresses of all active suppliers on its Web site.
2005
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effort to increase transparency within the supply chain and encourage collaboration among competitors in shared factories, LS&CO. publishes the names and addresses of all active suppliers on its website.