Horizons

Planning

Plenary/Mini-Plenary speaker outreach

11/1/17 - 2/28/18

RFP promo push to staff

11/15/17

RFP Review

12/1/17 - 1/31/18

Build registration site

Approx. 12/13/17 - 12/29/17

RFP closes

12/31/17

Registration site review and approval

Approx. 1/3/18 - January 9, 2018

Registration opens

Approx. 1/8/18 - January 10, 2018

JFF Staff Update #2

1/9/18

Survey - Content Success Metrics Planning

Approx. 2/2/18 - February 22, 2018

Megan & Lisa who may be adding to the survey

Create marketing packet to give to confirmed speakers

2/21/18 - 3/6/18

Identify staff to fill any content gaps

3/5/18 - 3/30/18

Build Conference App

3/5/18 - 5/1/18

Early Bird Reg Closes

3/30/18

Will probably go to next week

Agenda Finalized

Approx. 5/1/18

Launch Conference App

5/2/18

Registration Close Date

Approx. 5/11/18

Pre-Meetings

6/12/18

HORIZONS

6/13/18

Email Outreach

Sign Ups - RFP

11/16/17

Email!

11/28/17

Email!

12/11/17

Email!

12/21/17

Surprise! Extension

Approx. 1/4/18

BFF w/ discount

Approx. 1/8/18

Register! (early bird)

Approx. 1/11/18

2016 Attendees

Approx. 1/11/18

Discount

Content/Register

Approx. 2/12/18

Content/Register

Approx. 2/28/18

Reg Push

3/14/18

Start building 3/7 - 5 new speakers

Reg early closes JK

3/28/18

Start planning 3/21

Early close for real

Approx. 4/11/18

Start 4/4

Reg Push

4/25/18

Start building 4/18 - include fun stuff

"Newsletter" for Registered

Approx. 4/25/18

Start 4/18

Reg Closing

5/9/18

Start 5/2

"Newsletter" for Registered (APP)

Approx. 5/23/18

Start building 5/16

Attendee Pre-Event Email

6/6/18

Start building 5/30

Day 1 Email (attendees & interested)

6/13/18

Thank you email (attendees)

6/14/18

Day 2 Email (attendees & interested)

6/14/18

Sponsorship

Sponsorship

Leighton sends sponsorship resources & vets w/ "top 3"

11/13/17 - November 15, 2017

COJ sends resources to staff fundraisers

11/27/17 - November 30, 2017

Sponsorship Outreach: 1st Stage

11/28/17 - January 1, 2018

Initial clean up & data entry- Opportunties & dashboard

11/28/17 - December 11, 2017

LJ & CH leading - ask for support as needed

Sponsorship Outreach Coaching Session #1

Approx. 12/11/17

SB & CH to plan. So you want to be a fundraiser. Tips

Sponsorship Outreach: 2nd Stage

1/9/18 - February 12, 2018

Sponsorship Outreach Coaching Session #2

Approx. 1/11/18

SB & CH to plan. So you want to be a fundraiser. Tips

Sponsorship Outreach: Home Stretch

2/20/18 - March 26, 2018

Fulfilling sponsorship promises

4/23/18 - 6/13/18

Marketing Communications

Make Partner Social Kit

1/2/18 - January 22, 2018

Get full splash page up

Approx. 1/4/18

Rotate JFF.org Homepage Content

Approx. 1/17/18

Share w/ Kit Partners

Jan 23, 2018 - January 26, 2018

Rotate JFF.org Homepage Content

Approx. 2/28/18

Rotate JFF.org Homepage Content

Approx. 3/14/18

AERA- bring postcards

4/27/18 - April 29, 2018

Presence/Page/Announce on New JFF.org

5/1/18 - May 8, 2018

Media

Secure any media sponsorships?

Approx. 1/4/18 - Approx. February 28, 2018

Send tailored invites

Approx. 3/19/18 - April 15, 2018

Send other invites

4/2/18 - April 22, 2018

Follow up calls/emails

Apr 23, 2018 - May 6, 2018

Create on-the-ground media plan

5/14/18 - May 27, 2018

Send media advisory

6/4/18

Send media advisory

6/7/18

Send media advisory

6/11/18

Social Media

RFP promo

11/6/17 - 12/29/17

Early bird reg promo

1/15/18 - 3/30/18

Final reg promo

Mar 31, 2018 - 4/30/18

Get excited! / Speakers (traffic to new JFF.org)

May 1, 2018 - 6/12/18

Design/Production

Slideshow image

11/15/17

Color palette review

11/20/17 - Approx. 11/27/17

Build Information site

Approx. 12/13/17 - 12/29/17

Develop Social Early reg promo

Approx. 12/18/17 - 1/15/18

Postcards #1 Early Registration

Approx. 12/18/17 - January 14, 2018

Need copy from Grace by 1/5, print by 1/12

Cvent Email Templates

12/22/17

Images for App

1/19/18

Grace is going to begin working with Cvent in early January; anticipate having specs/needs pretty early in Jan.

Develop Social Final reg promo

Approx. 3/12/18 - 3/30/18

Develop Program Slideshow

Approx. 3/12/18 - Approx. 3/23/18

Name Badge - Budget Check

3/15/18

Develop Social for during event

Approx. 4/2/18 - 4/13/18

Develop Environmental Slideshow

Approx. 4/15/18 - Approx. May 5, 2018

Order all swag

Approx. 5/1/18 - 5/4/18

Design everything beforehand, order this week so we have correct numbers

Develop Speaker Presentations

Approx. 5/7/18 - 5/18/18

Final Production Deadline

5/11/18

Create Final Posters

Approx. 5/28/18 - Approx. 6/1/18

Other Noteworthy Milestone

Year of 35th Anniversary Starts- NY's Msg from Maria

1/4/18

JFFLabs Launch

Approx. 2/8/18 - February 12, 2018

New JFF Branding Launch??

Approx. 2/8/18 - February 12, 2018

New JFF.org Soft Launch

3/12/18 - 3/30/18

New JFF.org Hard Launch

4/25/18 - 5/14/18

List Life

Get 350 people into SF

11/30/17 - December 2, 2017

Partner list for outreach help

12/18/17 - December 24, 2017

Media lists

Approx. 3/6/18 - March 19, 2018