DLD Timeline

Corporate

Create Logo

11/12/2012 - 12/12/2012

Responsible: SP to create initial proofs. EP to review.

Decide on Name

11/12/2012 - 11/14/2012

Draft Supplier Agreement

12/12/12 - 1/3/13

Incorporate

01/02/2013 - 01/03/2013

Marketing

Establish Presence in Online Groups

11/12/2012 - 12/12/2012

Responsible: EP
Step 1: Identify usergroups with potential customers
Step 2: Create online IDs (vary) and post over period of time.
Step 3: Pump DLD at time of launch.

Identify DoD Tracking Websites

11/26/12 - 12/31/12

ex dodtracker.com

Establish Social Networking IDs

11/27/12 - 12/5/12

x Facebook
x Twitter
Crunchbase
Linkedin

Identify and Negotiate Advertisers

12/12/2012 - 3/1/13

CPM (cost per onethousand impressions) - approx $5.00
CPC (cost per click through) - approx $0.75

Contact Websites Regarding Paid Writeups

12/15/12 - 2/28/13

Suppliers

ID Phase I Suppliers

11-12-2012 - 12/31/2012

Spreadsheet showing:
Name, Website, Contact Person/Info, Type of Products, MSRP, Estimated Size of Operation

Initial Contact to Phase I Suppliers

1/5/13 - 1/6/13

Negotiate Commitments from Phase I Suppliers

1/6/13 - 3/15/13

Website

Decide on Color Scheme

11/12/12 - 11/18/12

Create Pitchdeck

12/12/12 - 1/5/13

Build Website

1/6/13 - 3/15/13

LAUNCH

4/1/13