This timeline covers the period 08/2017 to 12/30/2107
Social media promotion of how we did to celebrate the Day of Giving
Web page matching brochure with a link to our giving page
Each board member will be asked personally for a specific increase.
An email will go to all of the classes celebrating their reunions about the Smiley Challenge. It will precede the mailed letters and will be used more as a "watch for this letter because this opportunity is amazing" kind of language.
This is a letter going to all alumnae who have never given to the AF and who are not in another category of solicitation (reunion year, current parent, board member, faculty/staff.) This will go from the mail house. Approx. 2000 mailed. Ask amounts will be broken down by age group.
Special letter to reunion classes asking for a special effort in honor of their reunions and to help the Smiley Challenge. Ask amounts will be used based on age, whether they have previously given, and to commemorate their reunion year.
Letter from Wendy with a "We miss you" message. This is a great year to make a gift because of the Challenge. Exclude current reunion years. All of this would be new money for the challenge.
This will be sent with all first-time mailings and used as a visual when talking to donors in person.
This is a letter going to SYBUNTS (exclude alumnae in reunion years) who gave below $250 2009-2015. "We missed you" message. All of this would be new money for the challenge.
Letter to all current parents -- if they have given previously, increase over last year. If they are non-donors, ask to make a gift. Take out full-pays and make their ask amounts commiserate with their ability. Exclude LYBUNTS.
This will go to all donors who gave $250 last year with an ask amount included for increase. This is signed by Wendy.
A video appeal will go out to all in our database whose email addresses we have on file. It will appear on our web page. It will be sent via social (FB). The message being, "thank you if you have given. Give if you have not. While the challenge was stemmed from inspiration, it is fueled by your generosity." This will be video and pictures.
Have Christy send out to the Class Reps the Class Giving Status.
Update on where we are, how far we have to go. Make the appeal for the last chance for tax-credit for the 2017 tax year. (Traditional year-end)
Happy New Year and celebrate the Day of Giving on January 28 to support the challenge and our reunion year. Sent from class reps.
Start promoting Feast of St. Angela Day of Giving to support the Challenge via social media
LYBUNTS and SYBUNTS 2009-2005 whose last gift came January - June.
Mailed postcard about Day of Giving, Feast of St. Angela (celebrated on Beaumont Day). Goes to all LYBUNTS, SYBUNTS (2009-2015), Reunion alumnae
Send an email to all alumnae 2017-2007 with the message that tomorrow is Beaumont Day and the Feast of St. Angela. Tomorrow would be a good day to give.
Today is the day to celebrate the legacy of St. Angela with a gift stemmed from inspiration, fueled by YOUR generosity.
This is a reminder letter to all LYBUNTS and SYBUNTS who have not given in this fiscal year, but have made gifts previously before December 31.
Raise the Paddle Email sent to all current parents, alumnae "can't make it to the gala? You can still be part of the event AND the Smiley Challenge. (Instructions to give)
Take pictures of students and faculty saying thank you for support so far this year. Use it as an opportunity to invite them to give if they haven't already
Divide the list of LYBUNTS who have not yet given who typically give before June 1 between staff. Personally call, email or visit all LYBUNTS (who give before June 1) and ask them to give to support Smiley Challenge
Have class reps remind their classes to register for the reunion and to make a gift in honor of their anniversary celebrations
Class reps share link to photos with their classes and add a message that there is still time for the reunion gift to count!
Video about giving before the end of the EOFY
Social media push