Smiley Challenge

This timeline covers the period 08/2017 to 12/30/2107

Events

Follow up on Day of Giving, Smiley Challenge

January 31

Social media promotion of how we did to celebrate the Day of Giving

Explanation of Smiley Challenge to F/S and Advancement Committee

8/14/2017 - 8/24/2017

Done

Web page and Social Media including Facebook, Instagram and Twitter

October 1, 2017 - December 31, 2017

Web page matching brochure with a link to our giving page

Solicitation of Board Members

October 10, 2017 - November 1, 2017

Each board member will be asked personally for a specific increase.

Email from Reunion Class Reps

November 6, 2017

An email will go to all of the classes celebrating their reunions about the Smiley Challenge. It will precede the mailed letters and will be used more as a "watch for this letter because this opportunity is amazing" kind of language.

Alumnae non-donors

Approx. November 8, 2017

This is a letter going to all alumnae who have never given to the AF and who are not in another category of solicitation (reunion year, current parent, board member, faculty/staff.) This will go from the mail house. Approx. 2000 mailed. Ask amounts will be broken down by age group.

Reunion Gift Letter

November 8, 2017

Special letter to reunion classes asking for a special effort in honor of their reunions and to help the Smiley Challenge. Ask amounts will be used based on age, whether they have previously given, and to commemorate their reunion year.

Donors who gave to the Beaumont above $250 SYBUNTS 2009-2015

November 8, 2017

Letter from Wendy with a "We miss you" message. This is a great year to make a gift because of the Challenge. Exclude current reunion years. All of this would be new money for the challenge.

Smiley Challenge Brochure

Approx. November 8, 2017 - 11/8/17

This will be sent with all first-time mailings and used as a visual when talking to donors in person.

Donors who gave below $250 SYBUNTS 2009-2015

November 8, 2017

This is a letter going to SYBUNTS (exclude alumnae in reunion years) who gave below $250 2009-2015. "We missed you" message. All of this would be new money for the challenge.

Current Parents Smiley Challenge

November 8, 2017

Letter to all current parents -- if they have given previously, increase over last year. If they are non-donors, ask to make a gift. Take out full-pays and make their ask amounts commiserate with their ability. Exclude LYBUNTS.

Presidential Letter to all $250 donors up donors who last gave in calendar year 2016

November 8, 2017

This will go to all donors who gave $250 last year with an ask amount included for increase. This is signed by Wendy.

Year end appeal video by the President

December 15, 2017

A video appeal will go out to all in our database whose email addresses we have on file. It will appear on our web page. It will be sent via social (FB). The message being, "thank you if you have given. Give if you have not. While the challenge was stemmed from inspiration, it is fueled by your generosity." This will be video and pictures.

Reunion Giving Update to Class Reps

December 27th ,2017

Have Christy send out to the Class Reps the Class Giving Status.

Email blast of Smiley Challenge update

December 29, 2017

Update on where we are, how far we have to go. Make the appeal for the last chance for tax-credit for the 2017 tax year. (Traditional year-end)

Build up to Day of Giving Feast of St. Angela_reunion classes

January 4, 2018

Happy New Year and celebrate the Day of Giving on January 28 to support the challenge and our reunion year. Sent from class reps.

Build up to Day of Giving Feast of St. Angela

January 4, 2018

Start promoting Feast of St. Angela Day of Giving to support the Challenge via social media

Appeal to LYBUNTS and SYBUNTS who traditionally give between January 1 and June 30

January 4, 2018

LYBUNTS and SYBUNTS 2009-2005 whose last gift came January - June.

Postcard mailing for Day of Giving

January 8, 2018

Mailed postcard about Day of Giving, Feast of St. Angela (celebrated on Beaumont Day). Goes to all LYBUNTS, SYBUNTS (2009-2015), Reunion alumnae

Email postcard pdf about Day of Giving to all non-donor alumnae not in reunion year

January 25, 2018

Email young alumnae about Beaumont Day and Day of Giving

January 25, 2018

Send an email to all alumnae 2017-2007 with the message that tomorrow is Beaumont Day and the Feast of St. Angela. Tomorrow would be a good day to give.

Social media, web promotion of Day of Giving

January 26, 2018

Today is the day to celebrate the legacy of St. Angela with a gift stemmed from inspiration, fueled by YOUR generosity.

Follow up letter to LYBUNTS & SYBUNTS

March 12, 2018

This is a reminder letter to all LYBUNTS and SYBUNTS who have not given in this fiscal year, but have made gifts previously before December 31.

Raise the Paddle Email

April 13, 2018

Raise the Paddle Email sent to all current parents, alumnae "can't make it to the gala? You can still be part of the event AND the Smiley Challenge. (Instructions to give)

Social Media Thank you Campaign

April 16, 2018

Take pictures of students and faculty saying thank you for support so far this year. Use it as an opportunity to invite them to give if they haven't already

Clean up Communications

May 1, 2018 - June 1, 2018

Divide the list of LYBUNTS who have not yet given who typically give before June 1 between staff. Personally call, email or visit all LYBUNTS (who give before June 1) and ask them to give to support Smiley Challenge

Reunion giving push

June 1, 2018

Have class reps remind their classes to register for the reunion and to make a gift in honor of their anniversary celebrations

Reunion photos posted and shared

June 19, 2018

Class reps share link to photos with their classes and add a message that there is still time for the reunion gift to count!

EOFY video

June 25, 2018

Video about giving before the end of the EOFY

Last day to give email

June 30, 2018

Last day to give!

June 30, 2018

Social media push