Prateek

Events

1st Phase: Resource development (Videos, blogs, creatives)

June 13, 2017 - July 26, 2017

Influencer Identification (Tech and Media)

July 10, 2017

Vantage Initiative Setup

July 10, 2017

Define metrics to track

July 11, 2017

Build a comprehensive resource list

July 11, 2017

Blogs, videos, and promotion strategy

Creative outline for promotion

July 15, 2017

Understanding how the creatives will look and what kind of resources we will promote

Begin organic promotion

July 25, 2017 - December 20, 2017

Retargeting Campaign

July 25, 2017 - December 20, 2017

Targeting people who visit the website and specific campaign & resource pages.

Begin paid promotion (within budget)

July 26, 2017 - December 20, 2017

Phase 2: Content Creation

July 27, 2017 - August 10, 2017

Video series shoot (and editing)

August 2, 2017 - August 10, 2017

Twitter Live #1

August 17, 2017

Promotion of Video series (once/week)

August 18, 2017 - October 31, 2017

#TechHour #1

August 24, 2017

Twitter Live #2

September 1, 2017

#TechHour #2

September 13, 2017