Rock Mill Climbing

Events

Client visited class.

January 31, 2017

Began gathering secondary research.

February 7, 2017

Completed SWOT analysis.

February 14, 2017

Designed preliminary research strategy.

February 28, 2017

Visited Rock Mill as a team.

March 3, 2017

Rock Mill Focus Group.

March 7, 2017

Met with client to discuss findings.

March 14, 2017

Sent out Qualtrix survey to UAkron students.

March 20, 2017

Held student focus group.

March 21, 2017

Promotional event strategy chosen.

April 11, 2017

#RockingIntoFinals event.

April 28, 2017