pawBox Project Timeline

Represents all moving parts required to deliver an on time launch of the improved pawBox experience

ERIC

define and refine all software / website needs - deliver to Eric

February 1, 2017 - February 16, 2017

ERIC LEAD DRIVER - review IT and WEB specs with vendors

February 17, 2017 - February 24, 2017

ERIC LEAD DRIVER - report to team status of vendor review on IT and WEB specs

February 22, 2017

CHECKPOINT - any red flags for on time delivery at this point?

2/28 ANSWER - no red flags at this time / hesitant because he is not sure we are air tight on what we are asking -- this was discussed and mitigated -- got confirmation that the 3/15 goal is still the next checkpoint target

ERIC LEAD DRIVER - All software and website development in progress

March 15, 2017 - April 30, 2017

ERIC LEAD DRIVER - Vendors deliver Project plan with timeline and deliverables to track for on time status updates

March 15, 2017

CHECK POINT - If project plans with timelines cannot be provided at this time, we must regroup and discuss options for a plan b

ERIC LEAD DRIVER - need a status check here (project plan flag?)

April 10, 2017

CHECK POINT - need to feel confident things are moving forward in a timely manner to make a solid / on time launch at pawFest.

PAWBOX TRANSISTION DECISION

April 28, 2017

CHECKPOINT - do we have a plan for transitioning current pawBox users to the new pawBox platform

ERIC LEAD DRIVER - Web / shopping / reporting / etc...all must be ready to enter the testing phase in May

May 1, 2017

CHECK POINT - web / shopping cart / reporting / all programming - must be in test phase as of end of this month. RED FLAG - PLAN B must officially begin if this benchmark is missed

ERIC LEAD DRIVER - Website / shopping / software / reporting -- all in test this month w/ fixes being applied as found

May 1, 2017 - May 31, 2017

ERIC LEAD DRIVER - are fixes reasonable or insurmountable for a pawFest launch

May 15, 2017

CHECK POINT - at this time, we must be 100% confident we can launch at pawFest with what we are seeing in the initial test phase

ERIC LEAD DRIVER - WEB AND SOFTWARE - clean sweep / spit and polish work only on web and software

June 1, 2017 - June 30, 2017

all final fixes must be applied this month - launch date should be seen as 7/1 so training videos can be recorded.

ERIC LEAD DRIVER - website / shopping / all reports - completed

July 3, 2017

CHECK POINT - final hand off so that training videos can be recorded

BROOKE

BROOKE LEAD DRIVER - decisions to be made on whether we will have toys as an option for building a pawBox

February 1, 2017 - April 14, 2017

BROOKE LEAD DRIVER - final decisions needed by end of this month on use of pride bite toys for pawBox launch

March 1, 2017 - April 14, 2017

BROOKE LEAD DRIVER - pawBox look and feel / costs / etc... COMPLETED and DECISION MADE by the end of this month

March 1, 2017 - March 31, 2017

BROOKE LEAD DRIVER - pawBox look and feel / costs / etc... COMPLETED and DECISION MADE

March 31, 2017

CHECK POINT - if decisions on look / feel /cost /etc cannot be made at this point, we must stop and reconsider launch date and discuss a plan b

3/14 UPDATE:
Working with BA to get a timeline from them for packaging delivery - will deliver before end of next week (3/24)

BROOKE LEAD DRIVER - if toys in pawBox - PO DECISIONS FINALIZED THIS MONTH

April 1, 2017 - April 30, 2017

BROOKE LEAD DRIVER - pawBox packaging in design with development starting no later than end of this month

April 1, 2017 - April 30, 2017

BROOKE LEAD DRIVER - decide if we will need renderings for use in June if packaging will not be ready for photography by then

April 1, 2017 - April 30, 2017

BROOKE LEAD DRIVER - pride bite offer and/or toys in pawBox cart - Y or N??

April 14, 2017

CHECK POINT - time to make a yes or no decision. No more time for discussion

BROOKE LEAD DRIVER - Is packaging on target for on time delivery of early July? (or June 1 if renderings are not in the plan)

April 25, 2017

CHECK POINT - we need to be sure we are on target for on time deliver of packaging so we have product ready to pack for pawFest distribution (swag) AND immediate fulfillment coming out of pawFest (includes time for the warehouse team to be trained and tested on proper packing and presentation

BROOKE LEAD DRIVER - if renderings were determined as a need / production to be done this month

May 1, 2017 - May 31, 2017

BROOKE LEAD DRIVER - packaging in production

May 1, 2017 - June 30, 2017

BROOKE LEAD DRIVER - Pride Bite coupon offer in design and completed by end of month

May 1, 2017 - May 31, 2017

BROOKE LEAD DRIVER - if toys are a go in pawBox cart - toy orders are in play and on track for a June 30th delivery

May 1, 2017 - June 30, 2017

supplements - go or no go

May 1, 2017

DROP DEAD DATE - launching brain and allergy at pawFest yes or no?

BROOKE LEAD DRIVER - are renderings on target for an onetime delivery of June 1

May 15, 2017

CHECK POINT - if renderings are needed to replace photography, they must be on target for a June 1 delivery at this point. If they are not, steps need to be taken now to make it happen. Missing the date is not an option as other dominoes will fall out of line in June and jeopardize project completion

BROOKE LEAD DRIVER - PRIDE BITE coupon design needs to be on target for on time delivery

May 15, 2017

CHECK POINT - coupon design due no later than last day of May. If it is not on target for on time delivery, steps need to be made to make it happen. If we miss this target, the campaign may need to be rescheduled for a different time.

BROOKE LEAD DRIVER - Pride Bite coupon printed for end of month delivery

June 1, 2017 - June 30, 2017

BROOKE LEAD DRIVER - is packaging on target for on time delivery of June 30

June 5, 2017

CHECK POINT - need confirmation that a june 30 delivery of all packaging materials is 100% on target. If not, steps need to be taken now to make sure they will be.

BROOKE LEAD DRIVER - delivery date for all packaging materials ( or sooner)

July 5, 2017

BROOKE LEAD DRIVER - warehouse team is trained / tested on packaging

July 5, 2017 - July 21, 2017

warehouse team to be given hands on training on how to pack a box and tested to 100% satisfaction of pawTree brand and image.

BROOK LEAD DRIVER - inspect warehouse packing of pawBoxes for initial deliveries

August 1, 2017 - August 4, 2017

visit warehouse and inspect what we expect in pawBox packing for excellent customer experience.

NOTE: establish future inspection dates as well to continue our quality control on this very important product

TAMI

TAMI LEAD DRIVER - identify all marketing tools needed from petpro perspective

March 1, 2017 - March 31, 2017

promo cards / flyers / social media / etc... DECISIONS:

Video
promo cards to be updated with stronger pawBox message (preprinted)
got issues marketing piece (vista print)
sponsoring brochure (vista print)
social media marketing images
social media pawBox party
live presentation (hosted or not?)

invitation cards for live event (vista print)
email invitations for live event (roqlogic?)

TAMI LEAD DRIVER - training needs identified this month

April 1, 2017 - April 30, 2017

TAMI LEAD DRIVER - development of all field marketing tools needed

April 1, 2017 - April 30, 2017

TAMI LEAD DRIVER - review Rallyware needs and develop plan

May 1, 2017 - May 31, 2017

TAMI LEAD DRIVER - training materials in development

May 1, 2017 - May 31, 2017

TAMI LEAD DRIVER - finalize all field marketing tools this month

May 1, 2017 - May 31, 2017

TAMI LEAD DRIVER - training materials in final design and completed by 15th

June 1, 2017 - June 15, 2017

TAMI LEAD DRIVER - do i have all I need for rallyware updates

June 9, 2017

CHECK POINT - documents / images - if these are not available for making changes to Rallyware at this point, steps need to be put into place to make it happen in the next 5 days.

TAMI LEAD DRIVER - Rallyware updates

June 19, 2017 - July 14, 2017

must have completed training documents AND videos to complete this project

TAMI LEAD DRIVER - training videos produced

July 1, 2017 - July 7, 2017

MELISSA

MELISSA LEAD DRIVER - define the story board for the pawBox video

March 1, 2017 - March 31, 2017

MELISSA LEAD DRIVER - video in full production with vendor

April 1, 2017 - May 31, 2017

MELISSA LEAD DRIVER -video needs to be on track for a June 1 delivery

May 1, 2017

CHECK POINT - video needs to be on target for a June 1 delivery. if not, steps need to be taken to make it happen

MELISSA LEAD DRIVER - deliver the video

June 1, 2017

CHECK POINT - web updates and training steps need this video at this time - if not, web completion is in jeopardy which puts training videos out of scope

KATIE

SOCIAL MEDIA MARKETING NEEDS TO BE DEFINED

April 3, 2017 - April 14, 2017

Katie to get head around graphic work needed for pawBox launch on social media