AT&T Case Analysis

Events

AT&T’s roots dating back to invention of the telephone by Alexander Graham Bell

1879

Bell Telephone Company was established by Alexander Graham Bell, inventor of the telephone

Monopoly--Anti-trust regulators split company

1982

SBC (the majority partner in Cingular) acquired original AT&T

2005

Cingular became wholly owned by new AT&T

December 2006

Cingular renamed AT&T Mobility

2007

AT&T Mobility largest wireless carrier until 2009

AT&T bought Cricket prepaid

2013

Providing customers more access to mobile internet

Completed acquisition of DIRECTV

2015

Making AT&T the world’s largest provider of pay TV with 25 million U.S. video subscribers.

Purchased two Mexican wireless companies, Iusacell and Nextel Mexico

2015

Launched NetBond and Network on Demand platforms

2016

NetBond provides mobile connections to customers’ cloud providers with end-to-end security. Network on demand add or change services, dial bandwidth up or down in near real time.

Future Strategy

2017

Long-term investment plan to grow in emerging economies like India, China and Latin America.