Priceline founder Jay Walker launches Priceline.com with its famous Name Your Own Price service. This service earned Priceline.com a first time patent denoted as “buyer-driven eCommerce” in the USA.
Priceline undergoes initial public offering and reaches $12.9 billion market value on the first day, the highest first day value for a corporation at the time.
Priceline founder Jay Walker steps down from Priceline Board of Directors.
Priceline becomes profitable.
Jeff Boyd is named Chief Executive Officer of Priceline.
Priceline moves beyond its Name Your Own Price service and enters the retail air space.
Priceline acquires ActiveHotels.com, a leading online hotel booking service in Europe at the time.
Priceline enters the retail hotel business by acquiring a majority stake in TravelWeb.
Priceline acquires Booking.com, the leading hotel booking website in Europe and world’s largest accommodation website today and combines it with ActiveHotels.com.
Priceline acquires agoda.com, an Asia-based leader in hotel accommodations.
Priceline is added to the S&P 500 index.
Priceline acquires TravelJigsaw, a multinational rental car service which is known today as rentalcars.com.
Priceline surpasses Expedia to become the world’s largest online hotel reservation service.
Priceline launches Priceline Ventures to invest in small growth companies that align with its strategic interests across the Priceline businesses.
The Priceline Group acquires global travel search tech company KAYAK.
Priceline acquires OpenTable, a website that allows customers to make online reservations for restaurants.
Priceline changes its name to The Priceline Group to reflect its evolution as a company with multiple independently-operated brands.
The Priceline Group acquires ASDigital, a leading provider of restaurant table and reservation management solutions based in Australia.
The Priceline Group acquires PriceMatch, a leading cloud-based data and analytics solution for hotels.
The Priceline Group acquires RocketMiles, a Chicago-based company that allows travelers to book hotels while earning frequent flyers airline miles.
The Priceline Group is named by Forbes as one of the top 25 most innovative companies in the world.
Ranked by Fast Company as a “World’s Most Innovative” company.