To create the Havaianas, the inspiration was the traditional Japanese Zori finger sandal, with strips of fabric and sole of rice straw. Instead of the straw, the rubber came in, sturdy and soft - made to last. The rice grain inspired the texture of the insole. The name was borrowed from Hawaii, designed by Hollywood as the place of the 1960s dreams.
So far there were only the traditional blue and white Havaianas. A machinery error produced green Havaianas, which eventually went into the market. Problem? Anything. The people loved. Havaianas took advantage of the wave and began to produce rust, yellow and black pairs.
Havaianas Floral was launched with hibiscus flowers - the first of many Havaianas prints. At that point lines were created, such as Fit and Baby.
Havaianas begins to cross borders unpretentiously - literally inside the suitcase of people. Some took as a gift. Others to sell informally. It is a fact that Brazilian sandals have begun to fall in the tastes of people all over the world.
Havaianas begins a partnership with the Institute of Ecological Research (IPÊ) to finance studies for the conservation of species of Brazilian nature - many of them threatened with extinction, such as Mico Leão de Cara Preta, Guará, Arara Azul. Of sales of sandals, 7% is directed to IPÊ. To date, more than R $ 3,500,000.00 has already been passed on to the institute.
The tropical climate of Brazil allows everyone to use Havaianas all year round. In order to step on Havaianas in any season or country, the Soul Collection was launched in Europe - a line of casual sneakers and espadrilles with the "soul of Havaianas", translated into the exclusive sole: an insole of the legitimate. The success arrived in Brazil the following year and already has dozens of models in the stores.
Havaianas begins a partnership with Disney in exclusive models with the characters of this magical world.
