AEOS

Events

American Eagle Outfitters Founded

1977 - Present

Grows to 153 Stores

1991

Focuses on private label merchandise

1992

Becomes incorporated

1994

Develops promotional campaigns for media

2000

Uses television shows such as Dawson's Creek for promotions and advertising. Dawson's Creek and AEOS share the same target demographic

Generates $105.5 million in revenue

2001

Expands to Canada

2001

Opens 3 stores in Middle East

2010