Soren Coracle Campaign Timeline

Events

Conduct Market Research on Customer Perception and Competitive Pricing

Approx. March 3, 2007 - Approx. March 10, 2007

Implement customer promotional pricing on existing inventory of Coracle packaging

Approx. March 10, 2007 - March 17, 2007

Develop New Packaging

Approx. March 17, 2007 - March 24, 2007

Begin Shipping New Product

Approx. April 7, 2007 - April 14, 2007

Hold Channel Seminars and Offer Distributors Incentives

Approx. April 14, 2007 - Approx. April 21, 2007

Release Advertising and PR Campaigns Into Market

April 21, 2007 - April 28, 2007

Develop Sales Relationship & Drive Customers to Retailers

Approx. May 1, 2007 - Approx. July 31, 2007

-Develop sales relationships with key mass-market retailers
-Drive customers to retailers through online referrals