Work with partners, arrange for (donated?) prizes. Winners create something to distribute as much joy as possible
Work with museums in multiple cities to have fingerpainting events for all ages. Hold formal exhibits with description plaques (Mad Lib-style cards filled out by the artists) carrying the hashtag. Record video and share socially. Work with Flavorpill?
This is a good time to get some visibility in the US (pre-election) with joyful activations, plus it's Halloween weekend.
Join protesters on the front lines with books and a message of joy and peace.
Physical phone booth installed in public location with influencers/celebrities (remote, in studio) ringing the phone and speaking to passersby. Video/audio captured on both ends, edited into 60-second YouTube clip for distribution in #spreadjoy social campaign.
Weekly influencer readings, Hangouts, special activities
Reading event in the style of a race, with proceeds benefiting DL/Arch-related humanitarian efforts.
Video/audio of celebrities/influencers calling each other with joyful pranks like compliments, etc. Hashtagged with #spreadjoy and #humor and #gratitude and shared on bookofjoy.com
Dates are estimates. We are hoping to find partners to handle all these activations and more–interpreting the mission of the Joy Movement on their own with our structure and support.