The Joy Project

Events

Playbook Published + Distributed to Joy Ambassadors

7/27/16

Website goes Live

9/7/2016

BOOK OF JOY RELEASED IN 21 MARKETS

September 22, 2016

Election Day USA

November 8, 2016

Day of Joy

FaceBook Live: DL + Arch interviews (remote), live global celebrations

September 21, 2016 - September 23, 2016

Experiential/Event

Joy Hackathon (Partner event)

August 13, 2016 - August 14, 2016

Work with partners, arrange for (donated?) prizes. Winners create something to distribute as much joy as possible

Joy Game Jam/Playtest (Partner event)

August 20, 2016 - August 21, 2016

Fingerpainting in museums (Partner event)

10/23/16 - 10/24/16

Work with museums in multiple cities to have fingerpainting events for all ages. Hold formal exhibits with description plaques (Mad Lib-style cards filled out by the artists) carrying the hashtag. Record video and share socially. Work with Flavorpill?

Pranks for Joy (Partner Activation)

October 29, 2016 - October 30, 2016

This is a good time to get some visibility in the US (pre-election) with joyful activations, plus it's Halloween weekend.

Read-in Joy Protest

11/7/16 - 11/8/16

Join protesters on the front lines with books and a message of joy and peace.

Joy Phone Booth Installation

11/12/16 - 11/13/16

Physical phone booth installed in public location with influencers/celebrities (remote, in studio) ringing the phone and speaking to passersby. Video/audio captured on both ends, edited into 60-second YouTube clip for distribution in #spreadjoy social campaign.

Book Club

Global book club w/weekly Hangouts

9/29/16 - 11/17/16

Weekly influencer readings, Hangouts, special activities

Read-a-Thon

10/8/16 - 10/9/16

Reading event in the style of a race, with proceeds benefiting DL/Arch-related humanitarian efforts.

Joy Challenge

The Joy Challenge

10/11/16 - 12/14/16

Joy Challenge–Perspective

10/12/16 - October 19, 2016

Joy Challenge–Humility

10/19/16 - October 26, 2016

Joy Challenge–Humor

10/26/16 - November 2, 2016

Joy Challenge–Acceptance

11/2/16 - November 9, 2016

Joy Challenge–Forgiveness

11/9/16 - November 16, 2016

Joy Challenge–Gratitude

11/16/16 - November 23, 2016

Joy Challenge–Compassion

11/23/16 - November 30, 2016

Joy Challenge–Generosity

11/30/16 - December 7, 2016

Joy Challenge–CELEBRATE

12/7/16 - December 14, 2016

Social/Content

Joy Prank Calls

September 26, 2016 - December 31, 2016

Video/audio of celebrities/influencers calling each other with joyful pranks like compliments, etc. Hashtagged with #spreadjoy and #humor and #gratitude and shared on bookofjoy.com

Lama/Tutu 2016

September 26, 2016 - November 14, 2016

Joy Radio (Partner Content)

9/26/16 - 12/31/16

Curated playlists

Global Secret Santa (Partner Activation)

September 26, 2016 - December 31, 2016

'Endless Joywalk' Video Content

September 26, 2016 - December 31, 2016

Playbook Activations

Dates are estimates. We are hoping to find partners to handle all these activations and more–interpreting the mission of the Joy Movement on their own with our structure and support.

Pop-Up Joy Trucks?

September 24, 2016 - September 25, 2016

Original comic artist content?

October 1, 2016 - October 2, 2016

Street art?

October 8, 2016 - October 9, 2016

Meditation events?

October 22, 2016 - October 23, 2016

Release free 3D printing/high-res files?

October 29, 2016 - October 30, 2016