Q2-3 Product Launch

Events

Stock ETA HK

BELT New Construction

March 12, 2016 - July 12, 2016

NIGHT New Construction

March 25, 2016 - July 25, 2016

KEY New Construction

April 5, 2016 - August 5, 2016

Gripster PRO

April 18, 2016 - August 18, 2016

GRAVITY Cable

May 6, 2016 - September 6, 2016

Exclusive to Apple

ANCHOR Cable

May 6, 2016 - September 6, 2016

STRAP

May 7, 2016 - September 7, 2016

ANCHOR Cable LT

May 9, 2016 - September 9, 2016

IP 7 Cases

July 1, 2016 - Approx. November 1, 2016

Commercial Strategy

  • SKU & Marketing Name
  • Price Model (RRP & Margins)
  • Channels
  • Launch Dates

Gripster PRO Strategy

12 May 2016 - June 1, 2016

ANCHOR Cable Strategy

31 May 2016 - June 20, 2016

GRAVITY Cable Strategy

31 May 2016 - June 20, 2016

STRAP Strategy

1 June 2016 - June 21, 2016

LUX ANCHOR Cable Strategy

3 Jun 2016 - June 23, 2016

i7 cases strategy

12 August 2016 - September 1, 2016

Sales Material Preparation

Sales Materials needed:
- Price List
- Product List
- NuOrder
- Base
- Price Simulator
- Channel Matrix

BELT New Construction

24 May 2016

All sales material ready by this day

Gripster PRO

Jun 2, 2016 - June 29, 2016

Night New Construction

June 6, 2016

All sales material ready by this day

Key New Construction

June 17, 2016

All sales material ready by this day

ANCHOR Cable

Jun 21, 2016 - July 18, 2016

GRAVITY Cable

Jun 21, 2016 - July 18, 2016

STRAP for Apple Watch

Jun 22, 2016 - July 19, 2016

LUX Anchor

Jun 24, 2016 - July 21, 2016

i7 cases

Sep 2, 2016 - September 29, 2016