Client Outreach Plan

Events

Complete a functional website

May 13, 2016 - July 4, 2016

Communication with mentors

May 13, 2016 - July 4, 2016
  • work with mentors to figure out consulting process, sponsorship, and target clients
  • secondary goal: funding

Draft and finalize cold-call email

May 20, 2016 - July 4, 2016

Establish client database

May 20, 2016 - July 4, 2016
  • we will find around 100 companies to target

Draft and finalize mission statement

May 20, 2016 - July 4, 2016
  • This will be an essential part of the pitch that we send to potential clients.

Ready for communications

July 5, 2016

First round of client outreach

July 5, 2016 - July 25, 2016
  • we will target around 20 companies per member
  • start with Berkeley startups, large biotech corps, biotech consulting firms

Debrief and strategic adjustment

July 26, 2016 - July 28, 2016
  • hopefully, we'll have some clients
  • if not, we will make the necessary adjustments in strategy to launch a second round of outreach

Second round of client outreach

July 29, 2016 - August 15, 2016
  • we will target around 20 companies per member
  • will involve almost all members of the team

Client Selection

August 15, 2016 - August 18, 2016
  • determine clients for Fall 2016