$1 sponsoring spectacular
Give it a try - first bag is on us?
this layers with the Woman's Day ad - which starts 4/15 but we can prelaunch it to the field on 4/1
rewarding referral campaign - get me in front of who you know / if they buy you get xxx
Tie to a strong Pawlooza focus? (bring who you know - get xx for coming with them and xxx when they become a customer)
what can we do drive sales in June?
Come out of pawFest with a strong sponsoring rally cry
a campaign that drives sales and sponsoring. If things go according to plan, we have our long term irresistible sponsoring set up and our long term 100% yeses ez ship food set up -- this month is about generating energy and motion to get the holiday season kicked off IN A BIG WAY!!!
(layer with start of boutique season?)
final blow out push for massive petPro enrollment
find a campaign that drives final holiday sales and encourages customers to recommend us to their circle at the same time
if parties are not launching in January - go for a final sponsoring push (really big irresistible offer)
If we launch party in January, consider a pre-launch campaign with irresistible hosting offer
launch parties with a really big 'buy at party' purchase offer
Magazine run date is 4/15-5/31. give the coupon a time frame of 4/15 - 6/15
50% off on pro essentials product pack
announce and launch the new way to get free shipping on all xx orders
announce and launch the changes we land on for 3NFree / referral program
figure out how we want to present the enrollment opportunity and roll it out as an official change MUST BE TIMED WITH NEW SOFTWARE - because most all options we want to consider require programming outside of FS normal offerings
What concept can we land on that we can 'bake' into our sales model?
permanent or continued tweaking?
I way for petPros to move more product with a gifting focus. Might be a booth focused concept, might be a home party type concept, might be a combination of the 2
Full blown party plan that includes some version of host rewards and layers with whatever referral program we land on.
Strategically schedule a 'parade' of Pawloozas that coordinate with the launch of pawFest registration AND include distribution of the $5k 'big checks' - promote them in a big way - challenge leaders to help us have x# of pawloozas a week during this time frame - include a 'pawlooza special offer'
Incorporate field training meetings at each location