2016 strategic view

Campaigns

$1 sponsoring Spectacular

February 1, 2016 - February 29, 2016

$1 sponsoring spectacular

Drive to Director

February 1, 2016 - March 31, 2016

100% yeses push

March 1, 2016 - April 30, 2016

Give it a try - first bag is on us?

50% off on Pro Essentials Product Pack

April 1, 2016 - May 31, 2016

this layers with the Woman's Day ad - which starts 4/15 but we can prelaunch it to the field on 4/1

Referral Push

May 1, 2016 - May 31, 2016

rewarding referral campaign - get me in front of who you know / if they buy you get xxx

Tie to a strong Pawlooza focus? (bring who you know - get xx for coming with them and xxx when they become a customer)

100% yeses push

June 1, 2016 - June 30, 2016

what can we do drive sales in June?

Irresistible Sponsoring

August 1, 2016 - August 31, 2016

Come out of pawFest with a strong sponsoring rally cry

solid sales/sponsoring push

September 1, 2016 - September 30, 2016

a campaign that drives sales and sponsoring. If things go according to plan, we have our long term irresistible sponsoring set up and our long term 100% yeses ez ship food set up -- this month is about generating energy and motion to get the holiday season kicked off IN A BIG WAY!!!
(layer with start of boutique season?)

Irresistible Sponsoring Push

October 1, 2016 - October 31, 2016

final blow out push for massive petPro enrollment

Referral/Sales Push

November 1, 2016 - November 30, 2016

find a campaign that drives final holiday sales and encourages customers to recommend us to their circle at the same time

plan b -sponsoring push

December 1, 2016 - December 31, 2016

if parties are not launching in January - go for a final sponsoring push (really big irresistible offer)

BIG BOOKING CAMPAIGN? (for launch of party)

December 1, 2016 - December 31, 2016

If we launch party in January, consider a pre-launch campaign with irresistible hosting offer

big party order promotion

January 16, 2017 - February 28, 2017

launch parties with a really big 'buy at party' purchase offer

Marketing

Launch an Opportunity Video

Approx. April 1, 2016 - Approx. May 31, 2016

Woman's Day Ad with Enrollment Offer

April 15, 2016 - May 31, 2016

Magazine run date is 4/15-5/31. give the coupon a time frame of 4/15 - 6/15

50% off on pro essentials product pack

Launch the new way to get free shipping

Approx. July 28, 2016 - August 1, 2016

announce and launch the new way to get free shipping on all xx orders

Launch New Catalog

Approx. July 28, 2016 - August 1, 2016

Launch Change to the 3NFree / NEW Referral program

Approx. July 28, 2016 - August 1, 2016

announce and launch the changes we land on for 3NFree / referral program

Launch Cat Video

July 29, 2016

Sales / Sponsoring

Launch Long Term EZ Enrollment Concept

July 1, 2016

figure out how we want to present the enrollment opportunity and roll it out as an official change MUST BE TIMED WITH NEW SOFTWARE - because most all options we want to consider require programming outside of FS normal offerings

Launch A long term 100% yeses concept for ez ship food

Approx. July 28, 2016 - August 1, 2016

What concept can we land on that we can 'bake' into our sales model?

Comp Plan Enhancement Changes / replacements

August 1, 2016

permanent or continued tweaking?

Holiday Boutiques

August 1, 2016 - December 31, 2016

I way for petPros to move more product with a gifting focus. Might be a booth focused concept, might be a home party type concept, might be a combination of the 2

enrollment options updated to include new product launched

August 1, 2016

Launch Party

Approx. January 1, 2017 - January 15, 2017

Full blown party plan that includes some version of host rewards and layers with whatever referral program we land on.

Products

Launch Cat

July 28, 2016 - August 1, 2016

Launch a mid-ranged recurring box concept that appeals to a very broad audience

Approx. January 1, 2017 - January 15, 2017

Launch a broad appeal product (shaker or other)

Approx. January 1, 2017 - January 15, 2017

Operations

Launch New Software System

Approx. July 1, 2016

Launch new training platform

July 28, 2016 - July 30, 2016

Events

Pawlooza Parade / regional training

April 1, 2016 - May 31, 2016

Strategically schedule a 'parade' of Pawloozas that coordinate with the launch of pawFest registration AND include distribution of the $5k 'big checks' - promote them in a big way - challenge leaders to help us have x# of pawloozas a week during this time frame - include a 'pawlooza special offer'

Incorporate field training meetings at each location

Launch registration for pawFest (early bird rate)

April 1, 2016 - May 31, 2016

pawFest registration continues at full rate

June 1, 2016 - July 11, 2016

pawFest

July 28, 2016 - July 30, 2016

Legacy

January 13, 2017 - January 14, 2017