KTG Timeline

Events

Brand Culture Research (historical, cultural, etc.)

January 4, 2016 - January 8, 2016

Market Research & Competitive Analysis

January 4, 2016 - January 22, 2016

Stakeholder Interviews

January 4, 2016 - January 6, 2016

Consumer Insights

January 11, 2016 - January 22, 2016

Logo Development (Initial + 2 rounds of review)

January 11, 2016 - January 22, 2016

Naming & Tagline (Initial + 2 rounds of revisions)

January 25, 2016 - February 5, 2016

Logo Colour Palette, Typefaces, Style Guide

January 25, 2016 - January 29, 2016

USP / Messaging & Positioning

January 25, 2016 - January 29, 2016

Website UI/UX & Architecture

February 1, 2016 - February 5, 2016

Identity System (Business Cards, e-Signature, Corporate Attire, etc.)

February 3, 2016 - February 12, 2016

Website wireframes for responsive design

February 8, 2016 - February 10, 2016

Website homepage design (initial + 2 rounds of revisions)

February 11, 2016 - February 19, 2016

Website interior page designs (initial + 2 rounds of revisions)

February 22, 2016 - March 2, 2016

Website coding finishes

February 22, 2016 - March 23, 2016

Website copy writing

March 3, 2016 - March 11, 2016

Website QC

March 24, 2016 - March 29, 2016

Website Go Live

March 30, 2016 - March 31, 2016