Patronus Content, Contributors, Ads and Delivery

Contributor Network

Create contract

04/02/2012 - 04/13/2012

Contracts & Copyrights

04/16/2012 - 05/14/2012

Recruitment

05/15/2012 - 06/12/2012

Training

06/13/2012 - 06/27/2012

Begin Work

06/28/2012

Content Roll Out

determine web content groups for every site (GT)

04/09/2012 - 04/27/2012

confirm PFP / CPM alignment (GT)

04/09/2012 - 04/27/2012

Ads

Research

04/02/2012 - 04/16/2012

Define Keywords

04/02/2012 - 04/09/2012

Set up ad tags in Doubleclick

04/02/2012 - 04/16/2012

Ad Implementation document

04/02/2012 - 04/16/2012

Sales Ad Transition

04/02/2012 - 04/23/2012

Test Ads on Beta (stage)

04/09/2012 - 04/16/2012

Ad resizing

04/09/2012 - 04/23/2012

Add new tags to DTI templates

04/16/2012 - 04/23/2012

Retraffic ads to new tags

04/23/2012 - 05/14/2012

Archive old objects

05/21/2012 - 06/11/2012

Delivery (mobile, tablet, desktop)

GT and Ag launch

07/10/2012

NRToday Launch

08/01/2012

The Union Launch

08/01/2012

Nevada Appeal, etc. Launch

08/15/2012

Lake Tahoe News Site Launch

08/22/2012

tahoe.com Launch

08/22/2012

reno.com Launch

08/29/2012

Glenwood Springs Launch

09/05/2012

Summit Daily Launch

09/12/2012

Vail Daily Launch

09/19/2012

Aspen Times Launch

09/26/2012

NNBW launch

10/24/2012

Aspen, Vail, Summit + resort mobile, tablet Launch

11/13/2012