Holland Sweetener Timeline

Holland Sweetener

1985 HSC formed

1985

1986 HSC preps to enter aspartame markets

1986

Aspartame

1879 saccharin discovered 300 x sweet

1879

1960 cyclamate 30 x sweet

1960

1965 G.D. Searle developed aspartame 180 x sweet

1965

1970 cyclamate banned due to cancer

1970

1977 FDA tried to ban saccharin

1977

1987 Patent expires

1987

1992 US market remains protected patent

1992

NutraSweet

1970 Patent for "use"

1970

1973 Patent for "blends"

1973

1974 Patent granted for wet uses

1974

1981 Equal launched 1st aspartame product

1981

1981 Patent granted for dry use

1981

1983 soft drink primary target

1983

1984 NS and Ajino set up JV for Euro market

1984

1985 acquired by Monsanto Corporation

1985

1986 exclusive logo and partnerships

1986

1986 $711 million industry

1986

1987 Patent expires in Europe

1987

1987 Patent expires in Canada

1987

1990 NutraSweet-Ajinomoto process patent expires

1990

1992 manufacturing costs cut by 70%

1992

1992 Patent expires in US

1992

1993 Patent expires in Australia

1993

1996 blend patent exires in US

1996

Acesulfame - K

1967 Acesulf-k 200 x sweet and heat stable

1967

Sucralose

1976 Splenda 500 x sweet

1976