GO1 Marketing Strategy

Events

Google Adwords

October 12, 2015 - April 11, 2016

Ongoing Google Adwords advertising

Review current campaigns

Twitter - HR Targerting

October 19, 2015 - November 2, 2015

HR Targerting

KPIs
CPM >150 at $500 per 2 Week Period

LinkedIn - HR Targeting

October 19, 2015 - November 2, 2015

HR Targeting Trial

KPIs
CPM >150 at $500 per 2 Week Period

Method PR - Press

October 19, 2015 - April 10, 2016

To be reviewed after 3 months

Facebook Video Trial

October 26, 2015 - November 8, 2015

To be reviewed after 2 weeks.

KPIs
views >30,000

Clicks >100

Swag Production

November 2, 2015 - November 16, 2015

T-shirts, Stickers etc

Twitter - Corporate Training Targeting

November 2, 2015 - November 16, 2015

Corporate Training Targeting

KPIs
CPM >150 at $500 per 2 Week Period

LinkedIn - Corporate Training Targeting

November 2, 2015 - November 16, 2015

Corporate Training Targeting

KPIs
CPM >150 at $500 per 2 Week Period

Youtube - Preroll Ad trial

November 9, 2015 - November 22, 2015

To be reviewed after 2 weeks.

KPIs
views >50,000

Clicks >200

Twitter - C-Level Targeting

November 16, 2015 - November 30, 2015

C-Level Targeting

KPIs
CPM >150 at $500 per 2 Week Period

Sway Giveaways across Twitter and Facebook

November 16, 2015 - October 10, 2016

2-3 times a week to boost brand awareness
Review at 3 months

LinkedIn - C - Level Targeting

November 16, 2015 - November 30, 2015

Level Targeting

KPIs
CPM >150 at $500 per 2 Week Period

Twitter - Targeting curent Client base Industries + Refining Previous campaigns based on analytics

November 30, 2015 - April 10, 2016

Targeting current Client base Industries + Refining Previous campaigns based on analytics. Te be reviewed every 2 weeks and refined

KPIs
CPM >200 at $500 per 2 Week Period

LinkedIn - Targeting curent Client base Industries + Refining Previous campaigns based on analytics

November 30, 2015 - April 10, 2016

Targeting current Client base Industries + Refining Previous campaigns based on analytics. Te be reviewed every 2 weeks and refined

KPIs
CPM >200 at $500 per 2 Week Period

Facebook/Youtube Refinement

November 30, 2015 - April 10, 2016

If trials prove to be effective, continue campaigns across 3 month period

Newsletter

January 4, 2016 - October 10, 2016

To be distributed every 2 weeks
Feature:
-Tips
-Best Practices
-Case Studies

Start GO1 eLearning Meetup/Conference Sponsorship

January 6, 2016 - October 10, 2016

Twitter - Review and Refine

April 10, 2016 - October 9, 2016

Refining Previous campaigns based on analytics. Te be reviewed every 2 weeks and refined

KPIs
CPM >300 at $500 per 2 Week Period

Google Adwords

April 10, 2016 - October 9, 2016

Review of Adwords Strategy

Method PR - Press

April 10, 2016 - October 9, 2016

Round 2 PR

LinkedIn - Review and Refine

April 10, 2016 - October 9, 2016

Refining Previous campaigns based on analytics. Te be reviewed every 2 weeks and refined

KPIs
CPM >300 at $500 per 2 Week Period