Loyalty Program Timeline

Months

October 2015

October 1, 2015 - October 31, 2015

November 2015

November 1, 2015 - November 30, 2015

December 2015

December 1, 2015 - December 31, 2015

January 2016

January 1, 2016 - January 31, 2016

February 2016

February 1, 2016 - February 29, 2016

March 2016

March 1, 2016 - March 31, 2016

Game Release Dates

Watchdogs Complete Edition

October 6, 2015

PC DL

Rocksmith 2014 Blues Rock

October 6, 2015

DLC

Tetris Ultimate

October 8, 2015

PC-DL

Rocksmith 2014 - Kiss II

October 13, 2015

Rocksmith 2014 - All Time Low

October 20, 2015

DLC

Just Dance 2016

October 20, 2015

Assassin's Creed Syndicate

October 23, 2015

Rainbow Six

December 1, 2015

Far Cry Primal

February 23, 2016

Assassin's Creed Syndicate - The Last Maharajah Missions

March 1, 2016

DLC

The Division

March 8, 2016

Events

Rainbow Six (Siege Day)

November 23, 2015

R6S Pre-Launch event
LA, CA

PAX South

January 29, 2016 - February 1, 2016

SXSW

March 11, 2016 - March 15, 2016

Program Phases

Discovery

October 8, 2015 - October 23, 2015

Activities/Case Studies

October 19, 2015 - March 11, 2016

Planning/Proposal

October 26, 2015 - October 30, 2015

FY17 Planning

February 15, 2016 - March 31, 2016

Milestones

Project Restart

October 7, 2015

Status: Current Activity Audit

October 8, 2015 - October 22, 2015

Status: System Integration

October 8, 2015 - October 22, 2015

Update on systems integration/applicable use

Status: Algorithm

October 8, 2015 - October 22, 2015

Update on status of technical application

Timeline ver 1

October 8, 2015

Approach Direction (Methodology)

October 19, 2015 - October 23, 2015
  1. Internal; we do it and it is not customer facing
  2. Additive; we compliment/add to Ubisoft Club
  3. New Club; we develop on our Club Brand
  4. Insider's Program; not an external Club framework, terms stand-alone

Establish Criteria: Determine %s

October 19, 2015 - October 23, 2015

Determine the values of the 1% & 10%
Do we ask PR/Chris/DM/Laurent

Purpose/Intent

October 26, 2015 - October 28, 2015

What is our goal/mission?
1. Rewards
2. Spend more
3. Evangelize
4. Other

Present: Chris

October 29, 2015 - October 30, 2015

Initial Program/Objectives
Rather ask his list first or present ours?

Parameters & Process: CS

November 2, 2015 - November 6, 2015

Parameters & Process: CRM

November 9, 2015 - November 13, 2015

Parameters & Process: Community

November 16, 2015 - November 20, 2015

Activity Window: Rainbow Six Siege Day

November 20, 2015 - November 24, 2015

Implementation

November 23, 2015 - November 30, 2015

Activity Window: Rainbow Six Siege Launch

November 30, 2015 - December 2, 2015

Present: Laurent

December 7, 2015 - December 11, 2015

Program Details/Review

Activity Program 1

December 14, 2015 - January 15, 2016

Q3 End

December 31, 2015

Add: PR/DM

February 1, 2016 - February 5, 2016

Inclusion of PR/DM into program benefits

Framework Review

February 15, 2016 - February 19, 2016

How to include stand-along initiatives (AC "Join the Family" program)

Activity Window: FarCry Primal

February 22, 2016 - February 24, 2016

Activity Window: Assassin's Creed TMM

February 29, 2016 - March 2, 2016

Activity Window: The Division

March 7, 2016 - March 9, 2016

Success Story

March 31, 2016