Loyalty Program Timeline

Months

October 2015

October 1, 2015 - October 31, 2015

November 2015

November 1, 2015 - November 30, 2015

December 2015

December 1, 2015 - December 31, 2015

January 2016

January 1, 2016 - January 31, 2016

February 2016

February 1, 2016 - February 29, 2016

March 2016

March 1, 2016 - March 31, 2016

Game Release Dates

Rocksmith 2014 Blues Rock

October 6, 2015

DLC

Watchdogs Complete Edition

October 6, 2015

PC DL

Tetris Ultimate

October 8, 2015

PC-DL

Rocksmith 2014 - Kiss II

October 13, 2015

Just Dance 2016

October 20, 2015

Rocksmith 2014 - All Time Low

October 20, 2015

DLC

Assassin's Creed Syndicate

October 23, 2015

Rainbow Six

December 1, 2015

Far Cry Primal

February 23, 2016

Assassin's Creed Syndicate - The Last Maharajah Missions

March 1, 2016

DLC

The Division

March 8, 2016

Events

Rainbow Six (Siege Day)

November 23, 2015

R6S Pre-Launch event
LA, CA

PAX South

January 29, 2016 - February 1, 2016

SXSW

March 11, 2016 - March 15, 2016

Program Phases

Discovery

October 8, 2015 - October 23, 2015

Activities/Case Studies

October 19, 2015 - March 11, 2016

Planning/Proposal

October 26, 2015 - October 30, 2015

FY17 Planning

February 15, 2016 - March 31, 2016

Milestones

Project Restart

October 7, 2015

Timeline ver 1

October 8, 2015

Status: Algorithm

October 8, 2015 - October 22, 2015

Update on status of technical application

Status: System Integration

October 8, 2015 - October 22, 2015

Update on systems integration/applicable use

Status: Current Activity Audit

October 8, 2015 - October 22, 2015

Establish Criteria: Determine %s

October 19, 2015 - October 23, 2015

Determine the values of the 1% & 10%
Do we ask PR/Chris/DM/Laurent

Approach Direction (Methodology)

October 19, 2015 - October 23, 2015
  1. Internal; we do it and it is not customer facing
  2. Additive; we compliment/add to Ubisoft Club
  3. New Club; we develop on our Club Brand
  4. Insider's Program; not an external Club framework, terms stand-alone

Purpose/Intent

October 26, 2015 - October 28, 2015

What is our goal/mission?
1. Rewards
2. Spend more
3. Evangelize
4. Other

Present: Chris

October 29, 2015 - October 30, 2015

Initial Program/Objectives
Rather ask his list first or present ours?

Parameters & Process: CS

November 2, 2015 - November 6, 2015

Parameters & Process: CRM

November 9, 2015 - November 13, 2015

Parameters & Process: Community

November 16, 2015 - November 20, 2015

Activity Window: Rainbow Six Siege Day

November 20, 2015 - November 24, 2015

Implementation

November 23, 2015 - November 30, 2015

Activity Window: Rainbow Six Siege Launch

November 30, 2015 - December 2, 2015

Present: Laurent

December 7, 2015 - December 11, 2015

Program Details/Review

Activity Program 1

December 14, 2015 - January 15, 2016

Q3 End

December 31, 2015

Add: PR/DM

February 1, 2016 - February 5, 2016

Inclusion of PR/DM into program benefits

Framework Review

February 15, 2016 - February 19, 2016

How to include stand-along initiatives (AC "Join the Family" program)

Activity Window: FarCry Primal

February 22, 2016 - February 24, 2016

Activity Window: Assassin's Creed TMM

February 29, 2016 - March 2, 2016

Activity Window: The Division

March 7, 2016 - March 9, 2016

Success Story

March 31, 2016