EAP6 / DG launch

Launch Milestones

EAP6 beta launch

03/14/2012

EAP6 beta available

03/14/2012

DG6 Beta available

03/28/2012

DG available

6/12/2012

EAP6 available

6/12/2012

Marketing Communication

EMEA - webinar promotion

02/23/2012 - 03/14/2012

webinar e-mail invite to EMEA contacts

EAP/EDG Beta Site live

03/14/2012

EMEA - installed base mailing (snail? e-mail?)

03/19/2012 - 04/30/2012

mailing announcing beta availability, why consider, webinar recording, feature services (prepare your operations), references

EMEA - beta promotion e-mailing

03/21/2012

e-mail promition to EMEA contacts

Partner - EAP6 partner kits (banner, workshop, collateral, ...)

05/01/2012

PR

EMEA press briefings + invitation to webinar?

03/05/2012 - 02/10/2012

EMEA - Articles in Java publications?

05/15/2012 - 07/31/2012

like JavaMagazin, Java aktuell

Online Promotion

EMEA - webinar online promo

02/22/2012 - 03/14/2012

Webinar online promotion

Social Media (Facebook tab, Twitter)

03/15/2012

EMEA - beta online promotion

03/15/2012 - 05/15/2012

EMEA - Virtual Event online promotion

05/15/2012 - 06/18/2012

Service offerings

Post launch Email into EAP install base with Healthcheck offering

06/24/2012 - 07/04/2012

Training - New Admin Course available?

07/02/2012

Sales Tools

Enablement - Internal

Internal Training Consultants, SA's (FAB)

03/19/2012 - 02/21/2012

EMEA - Sales Briefing EAP6

04/16/2012

Enablement - External

Partner Enablement - EAP6 technical

03/01/2012 - 06/15/2012

several local events during March-June in the countries, local language preferred, delivered by SA's, synchronized content EMEA+BU.

Events

EAP6 beta webinar

03/14/2012

EMEA Cloud Roadtour

03/20/2012 - 04/06/2012

EMEA Master Class

03/26/2012 - 03/28/2012

Partner - Local Launch Events / Workshops

06/18/2012 - 07/31/2012

Virtual Event week of June 21

06/19/2012 - 06/21/2012

JUDCon/JBW/Summit

06/25/2012 - 06/29/2012