AB Testing timeline

Setup & Preperation

Implement OpenTag script - P2G

August 3, 2015

Qubit to generate OpenTag script

August 3, 2015

Validate opentag

August 4, 2015

Launch back end technology and create Qubit dashboard

August 6, 2015

Build Conversion Sraper to track conversion values

August 10, 2015

Send URL tagging requiremnts to P2G

August 11, 2015

Define secondary goals for analysis

August 12, 2015 - August 13, 2015

Build Secondary goals

August 14, 2015 - August 17, 2015

Initial Goal and conversion validation

August 17, 2015

Review traffic source URL tagging

August 19, 2015 - August 21, 2015

Universal Variable (UV) Scoping

August 20, 2015 - August 21, 2015

Testing Set Up

Send initial testing roadmap to Qubit

August 3, 2015

P2G style Guidelines v1

August 3, 2015

Qubit to build first test

August 10, 2015 - August 17, 2015

Qubit to run first test through QA process and Launch

August 17, 2015 - August 24, 2015

Hypothesis Wokshop at Qubit

August 18, 2015

AB Test Projects

International journey abandonment AB test

August 10, 2015 - August 24, 2015

Mobile journey abandonment test

August 10, 2015 - August 24, 2015

New customer journey abondonment AB test

August 10, 2015 - August 24, 2015

Error Validation project kickoff

August 11, 2015

Error Validation project - Phase 1 - Homepage

August 24, 2015 - Approx. September 7, 2015

Project management

Set up weekly catchup call

August 24, 2015

Set up monthly meetings and training sessions for first 4 months

August 28, 2015

Bespoke Decipher report scoping process

August 31, 2015 - September 4, 2015

Qubit Training

Qubit Training

August 18, 2015