Sephora

Concept Development

Evaluate existing research/Conduct competitive research

June 15, 2015 - July 24, 2015

Evaluate existing Sephora research, conduct competitive research

On-Site Focus Groups/Executive Interviews

July 15, 2015 - July 17, 2015

Develop Executive Summary of Research Findings

July 20, 2015 - August 2, 2015

Store Visit

July 24, 2015

Develop Creative Brief

Aug 3, 2015 - August 5, 2015

Presentation of Findings

Aug 3, 2015

Creative Brief Review by Sephora

Aug 6, 2015 - August 14, 2015

Brainstorming/Designing

Aug 15, 2015 - September 4, 2015

Concepting meetings

August 17, 2015 - August 21, 2015

Mood Board Creation

August 24, 2015 - September 4, 2015

Presentation of Preliminary Concepts

September 4, 2015

Concept Review by Sephora

Sep 4, 2015 - September 9, 2015

Concept Selection to Shaker

September 10, 2015

Career Site Design & Copy Development

Page Design

September 10, 2015 - September 23, 2015

Duration dependent on the extent of changes

Copy Development

September 10, 2015 - October 14, 2015

Sections of site content will be sent to client throughout this period for approvals/edits

3D Approval of Page Design

September 24, 2015 - October 1, 2015

Adjustments and Pages Finalized

October 1, 2015 - October 15, 2015