DeathStar Timeline


Paused Campaigns

2/22/15 - March 12, 2015

paused campaigns now given resolve date

Misbehaving Accounts Report

2/22/15 - march 9, 2015


Remove resolved campaigns

3/15/15 - 3/31/15

High bid logic change

4/7/2015 - May 13, 2015

Framework Upgrades

4/8/15 - 4/15/15

Adwords API Upgrade

April 15, 2015 - 4/23/15

Admin Report for Safe Violations

April 29, 2015 - May 13, 2015

admin report for safe violations that have been in violation for 7 days


Trademark report not generating

1/13/15 - 1/23/15

Large number of unauthorized URL violations was causing report generation to take too long

High Bid CSV not generating

3/2/15 - 3/17/15

high bid csv would not download because file was too large. file was provided to client via cloud storage while fix was in progress

Whitelist for Broadmatch

3/23/15 - 3/26/15

Resolved Violations included in Google Doc Report

May 5, 2015 - May 13, 2015

this fix was slow to go into production because we were using tags instead of branches. google doc was provided to the client by converting a csv into a google doc

Gaia Data Missing

5/8/15 - 6/4/15

not receiving Gaia feed from Google. Known issue that Google engineering is trying to fix

Google Questions

Question about generating reports


James Wardle was trying to create reports from the main dashboard which has never been possible. Hans scheduled a hangout to help him with his issue, but he figured it out and cancelled the hangout

Paused campaigns feature request

February 2, 2015

Campaign Nomenclature


question around why two campaigns were being flagged for violations. violations were correct and explanation given over email

Change high bid logic

March 31, 2015

change in high bid report to topofpage cpc

Hangout with Kevin and James

April 23, 2015

hangout with Kevin and James to review success metrics and roadmap

Deathstar Scorecard


It'll be great to get a product-by-product summary of violations by category by region (NA, EMEA, APAC, LATAM) that could be rolled up into a suite of products that belong to 1 VP or 1 Director. The goal would be to share with Lorraine's MMG the # of violations for programs under an MMG member and cross-compare across members. It's more of a summary scorecard that could also be compared over time.

High Bids/Trademark Violation Count

May 18, 2015

James Wardle: Questions around high number of violations for high bids and trademarks; spike in high bids violations can be attributed to change in logic requested by Google(switching from maxcpc to topofpage cpc); Trademark violations number has remained constant for a while as shown by graphs; Explained this to James on the same day via intercom. Followed up afterwards to see if there was any other info he needed from Essence but did not receive any response